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Acxiom Adds Targeting for Marketers on LinkedIn

Aiming to help marketers improve audience targeting, data company Acxiom on announced it will integrate its data with LinkedIn data.  Acxiom said the integration will offer opportunities to run secure, anonymized marketing campaigns on on LinkedIn, enabling marketers to build, size, segment and reach custom audiences.

Through Acxiom’s LiveRamp Connect, marketers will have control of the data onboarding and distribution process, as well as real-time visibility into uploads and activations on LinkedIn.

“Via this new partnership, which marries anonymized Acxiom data with LinkedIn audience data, marketers on LinkedIn can now create accurate, privacy-compliant campaigns—along with closed-loop reporting to measure campaign effectiveness—to reach their specific target segments,” David DeRobbio, Acxiom’s VP of sales, premium publishers, told Digital News Daily via email.

Source: Mediapost.com

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