Acxiom® (Nasdaq: ACXM) has sold its U.K. call center operation, 2Touch, to Parseq Ltd., a leading European business process outsourcing service provider. Parseq is a portfolio company of London based investment firm Parabellum Capital, backed by Harbourvest Partners. The transaction represents yet another step in Acxiom’s journey toward becoming a marketing technology company with a clear vision and singular focus.
“This divestiture allows Acxiom to maintain a strong portfolio and concentrate on initiatives that further its vision of enabling one-to-one targeted marketing at scale across all channels and devices.”
“The 2Touch sale provides an excellent opportunity for Acxiom to focus on growing its core business in Europe, while allowing 2Touch to realize its potential under a company dedicated to business process outsourcing,” said Acxiom CEO and President Scott Howe. “This divestiture allows Acxiom to maintain a strong portfolio and concentrate on initiatives that further its vision of enabling one-to-one targeted marketing at scale across all channels and devices.”
2Touch Divestiture Operating in the U.K., 2Touch is a multi-channel contact center and fulfillment business. 2Touch previously comprised Acxiom’s Other Services segment, as reported in Company filings. In fiscal 2014, 2Touch generated revenue of approximately $35.3 million and contributed approximately $0.02 of earnings per diluted share.
Source: Businesswire.com
