Bertelsmann has acquired the Indian IT and analytics company Ramyam. The Bertelsmann division Arvato , which handles hundreds of millions of consumer interactions for large clients worldwide, will utilize Ramyam’s product and IT development capabilities to offer new, innovative CRM solutions. With the investment, Bertelsmann further enlarges its footprint in its strategic growth region India. The partners agreed to not disclose any financial details of the deal.
Shobhna Mohn, Executive Vice President Growth Regions at Bertelsmann: “India is one of our strategic growth regions, so we have been investing increasingly in the country in the past few years. Through the acquisition of Ramyam, we further strengthen one of our largest divisions in the country offering a global solution. Ramyam’s technical expertise will enable Arvato to further enhance its services to its numerous international customers with presence in and outside of India.
Ramyam’s key technology will enable Arvato to integrate structured and unstructured information from a variety of sources and use this data for sophisticated analytics features like predictive guesses about a consumer’s individual needs in any type of interaction, regardless of contact channel. So if someone gets in touch via a mobile chat tool, the contact agents will have a powerful analytics and information tool to serve the consumer better and more efficiently.
At the same time, Ramyam’s technology will support Arvato to unite several existing platforms and make its own IT backbone more efficient. Ramyam, which was among the American research company Forrester’s top-ten emerging business technology companies in India in 2015, will become a fully-owned subsidiary of Arvato CRM Solutions.
Source: Bertelsmann Press Release
