DMA

Direct Marketing Association Rebrands to Data & Marketing Association

The Direct Marketing Association (DMA) announced that it will rebrand to the Data & Marketing Association.  The rebrand is part of the organization’s centennial celebration for 2017. It will include a revised mission to lead innovation and business values that includes regulating and monitoring data use. The organization recently released a bevy of standards ranging from email to data, with ... Read More »

The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy

“The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy” is a first-of-its-kind study that quantifies the value of the Data-Driven Marketing Economy (DDME), both in terms of revenues generated for the U.S. economy and jobs fueled across the nation. Given that every industry in America relies on data-driven marketing, the results of this first-ever effort to systematically and objectively ... Read More »