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Category Archives: BIIA News
Letter from America: The Service Crisis
Companies that ostensibly put service at the top of the list of priorities are launching significant efforts to improve the consumer experience. Dr. Chris Kuehl, BIIA’s contributing editor, provides our members with his assessment on the current crisis.
Referrals: The Best New Business You Can Get
Hands down, the best new leads come from referrals. These prospects are likely to be highly qualified, since someone close to you thinks they might be a good fit. Even better, the implied endorsement means the prospect is going to … Continue reading