Home » Industry » B2B Marketing

B2B Marketing

CRIF Enhances Swiss Economy Product

CRIF has enhanced its Swiss Economy product with new features; it is a marketing tool which helps customers find new prospects, optimizing existing address portfolios and enriching addresses. Are you looking for company addresses for new customer acquisitions? Do you want to exploit your potential and enrich your existing address portfolio with new and up-to-date customer addresses?  Are you planning ... Read More »

The 10 Most Fascinating People in B-to-B Marketing From 2016

Given the enthusiastic reception to my debut “Most Fascinating” list last year, let’s make a tradition of it. Here’s my fresh list of 10 innovative thinkers and doers of the world — and I mean the wide world — of B-to-B marketing who fascinated me in 2016. Our discipline is blessed with a lot of talent and plenty of new ... Read More »

Harte Hanks Announces CFO Transition – Robert Munden Interim CFO

Harte Hanks (NYSE: HHS), a leader in customer relationships, experiences and interaction-led marketing, today announced that its Executive Vice President and Chief Financial Officer, Doug Shepard, has resigned from the company, effective December 31, 2016, to pursue another professional opportunity. Mr. Shepard, who has served as the company’s EVP and CFO since 2007, also will provide transitional consultative services to ... Read More »

Why Account-based Marketing is a Game Changer for Japan

I caught up recently with Ichiro Niwayama, founder of Symphony Marketing, the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM, was published only last week, and has already leaped to #1 on the Amazon Japan business book list. Mr. Niwayama was kind enough to share his thoughts on where B2B marketing in Japan is headed, and why Account-Based ... Read More »

Dun & Bradstreet Acquires Avention, the Maker of OneSource

Expands Presence & Offerings in B2B Sales Acceleration Market Dun & Bradstreet (NYSE: DNB) announced that it has acquired Massachusetts-based Avention, the maker of OneSource ® solutions. Avention provides organizations with a deeper understanding of company, contact, and market data, delivered through a robust technology platform. The acquisition positions Dun & Bradstreet as a leader in the Sales Acceleration market. The category provides Sales and ... Read More »

How to Reach Your Customers at Work or at Home

Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. With StiristaLINK, you can enhance your business contacts with a personal email address, their social media handles, postal ... Read More »

The State of B2B Marketing in Asia—Moving Toward Digital

While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.  A standout in the B2B marketing field is David Ketchum, CEO of the demand generation agency Current Asia, and author of Big M, little m Marketing: New Strategies for a New Asia. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. ... Read More »

Raise Your Expectations of the B2B Digital Customer Experience

By Joe Lim, Director, Australia & New Zealand, at Avention OneSource Solutions Digital customer experience is one of the big topics in the B2B space at the moment. And while many businesses are investing heavily in customer experience by appointing CXOs, a lingering belief that B2B lags B2C in this issue is holding many organizations back. A quick glance at ... Read More »

Analyze Your Target’s Buying Process, for Greater Marketing Efficiency

B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Voila! Your marketing investments will become much more efficient, being applied to their best use. You’ll also be more ... Read More »

Are You Sitting on a Data Goldmine?

Why your biggest prospects may be the ones you already have. Every sales professional wants to make more of their time and their budget. Under this pressure, many chase new prospects or invest in new platforms to meet tougher targets – but are they overlooking “gold” right underneath their nose? Every week I hear people say B2B sales is getting ... Read More »

Outsell Inc.: In its Annual Outlook Report firm Highlights Data Monetization as the Number-One Growth Opportunity in 2017

From individualized medical treatment to targeted mobile ad buys, the burgeoning number of applications for machine driven data analytics solutions offer a revenue goldmine for the $1.5 trillion information industry, according to Outsell, Inc. Today, the research and advisory firm released its Information Industry Outlook 2017 report, with the key theme All Data, Nothing But Data. For the year ahead, the report highlights ... Read More »

How to Select the Perfect B2B Data Vendor

Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be ... Read More »

What’s the Killer App in B2B Marketing? Face-to-face events

I was teaching B2B digital marketing in Buenos Aires in July, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. It’s not digital, except tangentially. But, ... Read More »

Infogroup Expands Partnership with LiveRamp for B2B and B2C Data Distribution

Big data, marketing services and analytics provider Infogroup announced an expanded partnership with LiveRamp™, the leading provider of data connectivity and onboarding services, to distribute B2B and B2C data sets to LiveRamp’s extensive ecosystem of integrated marketing platforms. “We are more deeply integrating Infogroup’s data with LiveRamp to enable broader distribution of our syndicated and extremely customized audiences,” said Mike Iaccarino, ... Read More »

Avention Reports a Strong First Half of the Year in the UK, Increasing its Software & IT Win Rate by 45%

Avention Inc. (“Avention”) has secured 45% more new contract wins in the Software & IT sector than it did in the same period last year, with the industry now making up around 18% of Avention’s overall portfolio of customers in the UK.  The company has also grown its presence in the Legal, Financial Services and Consulting industries, with the OneSource ... Read More »

B2B Marketing: Make the most of your social media fans!

Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. But here’s a new development. The San Antonio based data company Stirista now can turn your social media followers—a portion of them, at least—into an instant marketing ... Read More »