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B2B Marketing

Acxiom Q4 Revenue Flat – Full Year 4%

Acxiom® (Nasdaq: ACXM) announced financial results for its fourth quarter and fiscal year ended March 31, 2017. Q4 Revenue was $225 million or flat compared to the fourth quarter of last year. Strong growth in Connectivity and Audience Solutions was offset by revenue declines associated with the second quarter divestiture of Acxiom Impact. Full Year Revenue was $880 million, up 4% compared to fiscal 2016 driven ... Read More »

Netsun 2016 Revenues Up 84%

Shenzhen-listed Zhejiang Netsun reported it 2016 revenues of US$47 million, up 84% compared with the previous year. However, net profit dropped by 30% year-on-year, falling down to US$1.8 million. Diluted earnings per share in 2016 were RMB 0.05 (US$0.0072). The Hangzhou-based company attributed the increase in revenue to the strong performance of its online platform focused on the chemical industry ... Read More »

HG Data and Modern Analytics in Partnership

Modern Analytics Uses Technographics to Maximize Business Intelligence For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business.  While Modern Analytics offers the latest data science tools for modeling and computation, its customers still have a critical need for quality data to get better answers to their customer service, ... Read More »

Equifax Releases New Marketing Module on the BusinessConnect Platform

Providing Customers with Impactful Insights to Drive Successful Marketing Decisions Equifax Inc. (NYSE: EFX) today announced the launch of BusinessConnect™ for Marketing, a powerful new module on the BusinessConnect platform that allows organizations to boost their marketing productivity and overall performance by synthesizing organization-wide customer insights into a single, user-friendly resource. BusinessConnect for Marketing can help increase marketing performance and ROI through the ... Read More »

The Case for Customer Reactivation

As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. The facts are clear: we know that it costs far less to reactivate a dormant customer than to acquire an entirely new one; we know that recent activity is a powerful indicator of customer lifetime ... Read More »

Dun & Bradstreet India Appoints Manish Sinha as MD

Dun & Bradstreet India — a global leader in commercial data and insights on businesses — on Tuesday announced the appointment of Manish Sinha as its Managing Director, effective May 8. “Based in Mumbai, Manish will oversee Dun & Bradstreet’s go-to-market strategy, business operations, and the delivery of business value and benefits to our customers in the region,” the company ... Read More »

To Get the Best Prospecting Data, Use A Broker

Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important driver of campaign success. It deserves attention—and support of an independent partner, namely a data broker. In the data world, brokers represent the interests of the marketer and develop a ... Read More »

For Prospecting Success, Leave Your Data Order Till Later

Marketers looking to acquire new customers, or generate sales leads, typically rely on outside data providers for lists and contact data to give them access to new markets. But when they place an order for prospecting data—whether it’s email, telephone, or postal addresses—marketers often end up with data that isn’t exactly what they had in mind. What happens then? They ... Read More »

Gartner to join S&P 500 – Replaces Dun & Bradstreet which Drops to S&P MidCap 400

IT research firm Gartner (NYSE:IT) will join the S&P 500, replacing Dun & Bradstreet (NYSE:DNB), who drops to the S&P MidCap 400. S&P MidCap 400 constituent Gartner Inc. (NYSE:IT) will replace The Dun & Bradstreet Corp. (NYSE:DNB) in the S&P 500, Dun & Bradstreet will replace Gartner in the S&P MidCap 400, and INC Research Holdings Inc. (NASD:INCR) will replace CEB Inc. (NYSE:CEB) ... Read More »

Bisnode Acquires Leading Marketing Solutions Provider Global Group

Bisnode has aquired Global Group, one of the leading full-service marketing providers for multi-channel communication for German speaking countries. Bisnode acquires Global Group as part of achieving its strategy of expanding its consumer data footprint across its European markets, as well as moving into next generation data-driven marketing services. Global Group, based in Idstein, Germany, has revenue of approximately EUR ... Read More »

CRIF Enhances Swiss Economy Product

CRIF has enhanced its Swiss Economy product with new features; it is a marketing tool which helps customers find new prospects, optimizing existing address portfolios and enriching addresses. Are you looking for company addresses for new customer acquisitions? Do you want to exploit your potential and enrich your existing address portfolio with new and up-to-date customer addresses?  Are you planning ... Read More »

The 10 Most Fascinating People in B-to-B Marketing From 2016

Given the enthusiastic reception to my debut “Most Fascinating” list last year, let’s make a tradition of it. Here’s my fresh list of 10 innovative thinkers and doers of the world — and I mean the wide world — of B-to-B marketing who fascinated me in 2016. Our discipline is blessed with a lot of talent and plenty of new ... Read More »

Harte Hanks Announces CFO Transition – Robert Munden Interim CFO

Harte Hanks (NYSE: HHS), a leader in customer relationships, experiences and interaction-led marketing, today announced that its Executive Vice President and Chief Financial Officer, Doug Shepard, has resigned from the company, effective December 31, 2016, to pursue another professional opportunity. Mr. Shepard, who has served as the company’s EVP and CFO since 2007, also will provide transitional consultative services to ... Read More »

Why Account-based Marketing is a Game Changer for Japan

I caught up recently with Ichiro Niwayama, founder of Symphony Marketing, the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM, was published only last week, and has already leaped to #1 on the Amazon Japan business book list. Mr. Niwayama was kind enough to share his thoughts on where B2B marketing in Japan is headed, and why Account-Based ... Read More »