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Experian Marketing Services and Temelio Partner to Deploy Mosaic Segmentation in Digital Ecosystem

Experian Marketing Services and Temelio, specialist of CRM data onboarding in France, sign a technological partnership to better qualify digital audiences thanks to the Mosaic segmentation. Proposed by Experian in 29 countries, Mosaic segmentation covers more than 26 million households in France and provides accurate insight into their purchasing habits and behaviors.  This classification aggregates many socio-demographic criteria to better ... Read More »

Bertelsmann Division Arvato Acquires India-based IT Analytics Start-up Ramyam

Bertelsmann has acquired the Indian IT and analytics company Ramyam.  The Bertelsmann division Arvato , which handles hundreds of millions of consumer interactions for large clients worldwide, will utilize Ramyam’s product and IT development capabilities to offer new, innovative CRM solutions. With the investment, Bertelsmann further enlarges its footprint in its strategic growth region India. The partners agreed to not ... Read More »

Salesforce Unveils Enhancements to the Salesforce Partner Program

Empowering App Innovators and Consultants to Drive Customer Success in New Ways. New platform capabilities and technology tools enable partners to build intelligent apps, components and more—at lightning speed With Security Review FastTrack and expanded roadmap reviews, partners can move from idea to app in record time New Trailhead badges and advanced certifications showcase partners’ skills and make it easier ... Read More »

Bertelsmann Plans Further Investments in Brazil, India and China

Bertelsmann continues to invest in its strategic growth regions of Brazil, India and China: The portfolio in the three countries, which has been increasingly concentrated on growth businesses over the past few months, will be further expanded. Besides developing existing activities, the main focus will be on investing in media content and the education  sector. They recently opened the new Bertelsmann ... Read More »

Avention Advances OneSource Portfolio to Support Data-Driven Management

Builds on Ability to Fuel Customers’ B2B Sales and Account-Based Marketing Avention, maker of OneSource® Solutions for smarter business insights, announced enhancements to its applications and data solutions that accelerate a data-driven approach to B2B sales and marketing. These solutions enable customers to access and leverage Avention global data and insights in ways that best match a range of business ... Read More »

SugarCRM Partners with Virgin Mobile USA as it Revamps its Mobile Strategy

SugarCRM Inc. announced that Virgin Mobile USA has selected SugarCRM to better service customers with a modern, digital engagement strategy as part of the brand’s coming evolution. In deciding on a new platform, Virgin Mobile USA conducted an extensive evaluation of many leading CRM vendors before choosing SugarCRM. The brand ultimately chose Sugar because it is a flexible and configurable ... Read More »

Salesforce Appoints Mark Innes as Asia Pacific General Manager

Salesforce has appointed Mark Innes as general manager for Asia-Pacific. In this newly created role, Innes will be responsible for the growth of the Asia-Pacific region and helping customers of all sizes and industries with their business transformation. Prior to the appointment, he was Salesforce senior vice-president of enterprise business in Australia and New Zealand, before later expanding to head ... Read More »

Avention Introduces Enhancements to its OneSource Platform

New features improve ease of use and adoption for account-based marketing Avention, maker of OneSource® Solutions for smarter business insights, announced several enhancements to its OneSource platform, focused on ease of use to continue to improve sales and marketing effectiveness and efficiency. The platform’s updated user interface (UI) will help users find the customer and prospect data and insights they ... Read More »

Experian and Neustar Partner to Offer Best-In-Class Omnichannel Onboarding with Omnichannel Activation

Two formidable marketing leaders join forces to offer advanced data onboarding to enhance addressable coverage and activation across mobile, display, email and TV Experian Marketing Services, a recognized leader in data-driven marketing, and Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today unveiled a new partnership that gives marketers advanced data onboarding solutions that can be ... Read More »

Salesforce Unveils Service Cloud Lightning Snap-ins—the Future of Connected Customer Service

Salesforce (NYSE: CRM) introduced Service Cloud Lightning Snap-ins to help companies provide connected, personalized service across any device. With Service Cloud Lightning Snap-ins, organizations of any size can now quickly deploy a contextual, modern service experience by just “snapping-in” capabilities such as Cases, Knowledge, Live Chat, SOS and Tap-to-Call to their mobile and web apps. Additionally, the Salesforce SOS Snap-in ... Read More »

SugarCRM Demonstrates Bold Vision for Intelligent CRM at SugarCon

Data Enrichment, Machine Learning and Intelligent Agent Technology Combine to Give Users New Power to Build Extraordinary Relationships SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, recently demonstrated its vision for intelligent CRM at SugarCon, its annual conference for customers and partners. SugarCRM’s vision for ... Read More »

LiveRamp Integrates With Facebook Offline Conversions API

LiveRamp, an Acxiom company, now integrates with Facebook to enable marketers to connect Facebook advertising campaigns with offline sales transactions taking place in stores, branch offices, contact centers, and other brick-and-mortar locations. Building on existing capabilities to onboard offline first- and third-party data for targeting through Facebook Custom Audiences, LiveRamp can now enable clients to securely onboard their sales transaction ... Read More »

SugarCRM Introduces ‘Informative CRM’ Features in Sugar 7.7

SugarCRM Inc. announced Sugar® 7.7. The latest version of the company’s award-winning CRM platform includes enhancements to put more timely and relevant information at customer-facing employees’ fingertips. Individuals can make faster, more informed decisions at every stage of the customer journey — boosting productivity and improving the customer experience. Custom Tags:  Sugar 7.7 now allows individuals to tag any record in ... Read More »

Salesforce Teams with NEC for Second Japanese Data Center

Salesforce is establishing a second data center in Japan after signing an agreement with NEC to establish the new facility in the Kansai Region. NEC will be the service provider for the data center, which will support Salesforce’s growing customer base in Asia Pacific. NEC says the facility will leverage leading design elements including on-site solar, free air cooling and ... Read More »

SugarCRM Acquires Contastic’s NLP Technology

With Three Recent Acquisitions, SugarCRM Continues to Make Strategic Investments to Deepen Connections Across the Entire Customer Journey SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution on the market, announced today it has acquired the intellectual property rights and other assets of Contastic, a natural language processing (NLP) platform that ... Read More »