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Salesforce Releases New Research on the Economic Impact of Artificial Intelligence on CRM

By 2021, AI-powered CRM activities could increase global business revenues by $1.1 trillion and create 800,000 net-new jobs, according to predictions in new study Salesforce customers are estimated to account for $293 billion of this revenue and more than 155,000 of the net-new jobs by 2021 The global market for AI in CRM is estimated to jump from $7.9 billion ... Read More »

Salesforce Announces Strategic Agreement with Dell Technologies

Salesforce’s Intelligent Customer Success Platform to connect Dell Technologies’ sales, service, marketing and more Salesforce Einstein artificial intelligence to make customer interactions smarter and more predictive Salesforce (NYSE: CRM) and Dell Technologies (NYSE: DVMT) announced a strategic technology agreement. Extending the long-standing relationship between the two companies, Dell Technologies will expand the use of Salesforce’s market-leading sales, service, and marketing ... Read More »

Salesforce Delivers Einstein Account-Based Marketing — B2B Marketing Intelligence Built on the World’s #1 CRM Platform

Salesforce [NYSE: CRM] introduced Einstein Account-Based Marketing (ABM), a complete, end-to-end B2B marketing solution powered by artificial intelligence.  Built on the world’s #1 CRM platform, Einstein ABM enables marketing and sales teams to precisely target their most valuable accounts, personalize campaigns and engage with prospects at scale—improving pipeline quality and turning the hottest leads into new deals. B2B companies increasingly ... Read More »

Salesforce Expands Into Japan

Salesforce is expanding further into Asia with a new data center. The CRM provider announced that it has opened its second data center in Japan, located in Kobe in the country’s Kansai region. The new data center will enhance the company’s ability to deliver the Intelligent Customer Success Platform including Sales Cloud, Service Cloud, App Cloud, Community Cloud, Analytics Cloud ... Read More »

Salesforce Coming to AWS Sydney Region Later this Year

Salesforce’s global infrastructure expansion on Amazon Web Services is coming to the AWS Sydney Region later in the year, the CRM giant announced this morning. The cloud customer relationship management company selected AWS as its preferred public cloud infrastructure provider in May last year as part of its international infrastructure expansion strategy. “In our last quarter, APAC was the fastest-growing ... Read More »

Rocket Fuel Expands Global Presence with New Prague Office Focused on Engineering

Expansion Driven by Further Developing AI And Machine Learning Capabilities for Rocket Fuel’s Predictive Marketing Platform Rocket Fuel Inc. (NASDAQ: FUEL), a leading predictive marketing platform provider, today announced the opening of an office in Prague, Czech Republic. This new location will allow Rocket Fuel to expand its global presence and leverage Prague’s diverse tech talent to build out its engineering ... Read More »

Salesforce Spring ‘17 Release is Live With Einstein Artificial Intelligence — The First Complete Enterprise CRM With AI

New Einstein Vision brings advanced image recognition to the Salesforce Platform Salesforce (NYSE: CRM), the world’s #1 CRM company and Intelligent Customer Success Platform, announced Einstein AI is available to all of its customers across sales, service, marketing, commerce and more. Part of Spring ‘17, Salesforce’s 52nd major product release in 18 years, Einstein is already being leveraged by customers ... Read More »

SugarCRM is Working with IBM Watson to Enhance the Customer Experience

IBM, with the power of Watson, is a leader in bringing cognitive intelligence to many industries. As IBM’s CEO, Ginni Rometty, said earlier this week, “this year we expect Watson will touch one billion people—through everything from oncology and retail to tax preparation and cars.”  With that kind of market penetration, it is no wonder that companies are lining up to ... Read More »

Bisnode Acquires Leading Marketing Solutions Provider Global Group

Bisnode has aquired Global Group, one of the leading full-service marketing providers for multi-channel communication for German speaking countries. Bisnode acquires Global Group as part of achieving its strategy of expanding its consumer data footprint across its European markets, as well as moving into next generation data-driven marketing services. Global Group, based in Idstein, Germany, has revenue of approximately EUR ... Read More »

SugarCRM Partners with TrustSphere

SugarCRM tightens ties with TrustSphere to help companies act on customer email trends. SugarCRM announced a strategic partnership with TrustSphere to integrate the vendor’s Relationship Analytics technology more tightly into the SugarCRM platform, with the goal of helping businesses boost sales, reduce churn rates, and speed up employee training processes. The signed agreement makes SugarCRM the chief reseller of TrustSphere’s ... Read More »

Salesforce Introduces Service Cloud Einstein, the World’s #1 Intelligent Customer Service Platform

New Einstein Supervisor empowers contact center managers by surfacing trending issues in real-time and using smart data discovery to optimize operational performance New Einstein Case Management will use machine learning to intelligently classify cases, automatically routing them to agents with the information needed to resolve them faster New Intelligent Mobile Service apps for iOS and Android use advanced algorithms that ... Read More »

SugarCRM appoints Karen Willem as Chief Financial Officer

SugarCRM Inc. announced that Karen Willem has joined the company as chief financial officer (CFO). In this role, she will be responsible for SugarCRM’s financial operations, as well all other General and Administrative functions. She will report to SugarCRM CEO Larry Augustin. Willem joins SugarCRM from LILEE Systems, a leading provider of advanced IoT products for the transportation industry, where ... Read More »

Acquisitions and Analytics Solutions Buoyed 2016 Business Information Industry Results

It is the annual report season and BIIA has captured below the segment results of some of the most prominent information providers who had released their earnings up to February 25, 2017.  BIIA publishes company results on a regular basis, complete with charts, however the reports are password protected.  We are offering this review as an encouragement for our readers ... Read More »

Experian Marketing Services and Temelio Partner to Deploy Mosaic Segmentation in Digital Ecosystem

Experian Marketing Services and Temelio, specialist of CRM data onboarding in France, sign a technological partnership to better qualify digital audiences thanks to the Mosaic segmentation. Proposed by Experian in 29 countries, Mosaic segmentation covers more than 26 million households in France and provides accurate insight into their purchasing habits and behaviors.  This classification aggregates many socio-demographic criteria to better ... Read More »

Bertelsmann Division Arvato Acquires India-based IT Analytics Start-up Ramyam

Bertelsmann has acquired the Indian IT and analytics company Ramyam.  The Bertelsmann division Arvato , which handles hundreds of millions of consumer interactions for large clients worldwide, will utilize Ramyam’s product and IT development capabilities to offer new, innovative CRM solutions. With the investment, Bertelsmann further enlarges its footprint in its strategic growth region India. The partners agreed to not ... Read More »

Salesforce Unveils Enhancements to the Salesforce Partner Program

Empowering App Innovators and Consultants to Drive Customer Success in New Ways. New platform capabilities and technology tools enable partners to build intelligent apps, components and more—at lightning speed With Security Review FastTrack and expanded roadmap reviews, partners can move from idea to app in record time New Trailhead badges and advanced certifications showcase partners’ skills and make it easier ... Read More »

Bertelsmann Plans Further Investments in Brazil, India and China

Bertelsmann continues to invest in its strategic growth regions of Brazil, India and China: The portfolio in the three countries, which has been increasingly concentrated on growth businesses over the past few months, will be further expanded. Besides developing existing activities, the main focus will be on investing in media content and the education  sector. They recently opened the new Bertelsmann ... Read More »

Avention Advances OneSource Portfolio to Support Data-Driven Management

Builds on Ability to Fuel Customers’ B2B Sales and Account-Based Marketing Avention, maker of OneSource® Solutions for smarter business insights, announced enhancements to its applications and data solutions that accelerate a data-driven approach to B2B sales and marketing. These solutions enable customers to access and leverage Avention global data and insights in ways that best match a range of business ... Read More »