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Equifax Unifies Data Assets, Including IXI, Under Marketing Suite

Equifax announced it will roll its marketing capabilities, which include credit marketing and financial services data from IXI Services, into a single service offering called Equifax Data-Driven Marketing (DDM). In doing so, the company hopes to make it easier for marketers to work with its household economic data and tools for analytics, audience segmentation, onboarding and targeting. DDM simplifies Equifax’s ... Read More »

Salesforce Service Cloud Update Pitches for Simplicity

Lots more features for no additional costs coming from Salesforce Salesforce is adding new features to its Service Cloud that it says will enable companies to build a customer service centre in a single day. The Salesforce Service Cloud, which is built on the Salesforce Lightning component framework, now has case management pre-built into it along with a more streamlined ... Read More »

Harte Hanks Receives Notice of Non-Compliance from New York Stock Exchange

Harte Hanks HHS, -4.94% a leader in developing customer relationships, experiences and defining interaction-led marketing, announced that on August 9, 2017 it received notification from the New York Stock Exchange (NYSE) that the Company is not in compliance with certain NYSE continued listing standards relating to average share price. The NYSE noted that as of August 7, 2017, the Company’s average closing price ... Read More »

Bertelsmann Q1 2917 Revenue Growh Flat – Group Profit Up by 7 Percent to Nearly €200m in Q1 2017

Revenues stable at €3.94bn as fiscal year gets underway Marked increase in digital revenues Operating EBITDA remains high at €482m despite start-up losses for new businesses and customers Group profit increases to €198m Strategic advances across all divisions Bertelsmann began the 2017 financial year with a higher Group profit. The international media, services and education company’s revenues remained stable at ... Read More »

Infogroup Lauches Constellation Media – Taps WPP Veteran Gayatri Bhalla to run it.

Infogroup has launched Constellation Media, a full-service digital agency and named Publicis and WPP vet Gayatri Bhalla to run it. Bhalla, who hast served as vice president-advanced solutions & product management for Infogroup Media Solutions, previously was vice president-group director of media at Publicis’ Zenith Optimedia Group and previously held a senior position at WPP’s Wunderman unit. The agency focuses ... Read More »

Acxiom in Partnership With Pinterest

Acxiom Corp. announced its partnership with Pinterest that the company said will enable advertisers to measure the impact of Pinterest campaigns on in-store and online sales. Acxiom said pairing its privacy safe haven solution for matching retailer transaction data with Pinterest campaign insights will allow marketers to quantify, through a closed-loop measurement, the impact of what they spend on campaigns. ... Read More »

Publicis Groupe and Alibaba Strike Partnership

Publicis Groupe and Alibaba Group have struck a partnership to create a new Uni Desk, which is part of Uni Marketing, Alibaba’s data-powered marketing framework. The collaboration will look to benefit clients of Publicis Media, Publicis Communications and Publicis.Sapient. According to the agency, the move also reinforces its commitment to leadership in digital, data and technology. The partnership will focus ... Read More »

Acxiom Adds Targeting for Marketers on LinkedIn

Aiming to help marketers improve audience targeting, data company Acxiom on announced it will integrate its data with LinkedIn data.  Acxiom said the integration will offer opportunities to run secure, anonymized marketing campaigns on on LinkedIn, enabling marketers to build, size, segment and reach custom audiences. Through Acxiom’s LiveRamp Connect, marketers will have control of the data onboarding and distribution ... Read More »

AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising

AppNexus, LiveRamp™ – an Acxiom®company – and MediaMath announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and sellers of programmatic digital advertising to create more relevant campaigns and improve consumer experience. Additional companies initially joining the consortium are Index Exchange, LiveIntent,OpenX, and Rocket Fuel. ... Read More »

HC International posts a 114% jump in revenues

HC International, a leading online B2B information services provider in China, reported total revenues of US$277 million for the year ended 31st December 2016. That represents an impressive 114% increase of the 2015 figure.  The Group’s EBITDA was US$80 million, representing a year-on-year increase of 358%. HC International’s dilute earnings per share in the year were RMB 0.1852 (US$0.027). Management ... Read More »

Equifax awarded Domino’s Business Partner of the Year award for Marketing Services

Equifax the leading provider of credit information and analysis in Australia and New Zealand has been awarded Domino’s Business Partner of the Year award – Marketing Services. Now in its third year, Domino’s Business Partner of the Year Awards recognise excellence from business partners. Equifax was awarded for its world-class data and analytics services and the work done in helping ... Read More »

Rocket Fuel Expands Global Presence with New Prague Office Focused on Engineering

Expansion Driven by Further Developing AI And Machine Learning Capabilities for Rocket Fuel’s Predictive Marketing Platform Rocket Fuel Inc. (NASDAQ: FUEL), a leading predictive marketing platform provider, today announced the opening of an office in Prague, Czech Republic. This new location will allow Rocket Fuel to expand its global presence and leverage Prague’s diverse tech talent to build out its engineering ... Read More »

Bisnode Acquires Leading Marketing Solutions Provider Global Group

Bisnode has aquired Global Group, one of the leading full-service marketing providers for multi-channel communication for German speaking countries. Bisnode acquires Global Group as part of achieving its strategy of expanding its consumer data footprint across its European markets, as well as moving into next generation data-driven marketing services. Global Group, based in Idstein, Germany, has revenue of approximately EUR ... Read More »

Rocket Fuel 2016 Full Year Revenue Growth Flat

Rocket Fuel Inc. (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, reported Q4 2017 GAAP Revenue of $124.8 million compared to $125.4 million for the fourth quarter of 2015.  Revenue derived from North America was $101.8 million, flat with the fourth quarter last year. Revenue from outside North America was $23.0 million, down 1% from last year. Platform Solutions revenue ... Read More »

Acquisitions and Analytics Solutions Buoyed 2016 Business Information Industry Results

It is the annual report season and BIIA has captured below the segment results of some of the most prominent information providers who had released their earnings up to February 25, 2017.  BIIA publishes company results on a regular basis, complete with charts, however the reports are password protected.  We are offering this review as an encouragement for our readers ... Read More »