Home » Industry » Digital Marketing

Digital Marketing

Acxiom in Partnership With Pinterest

Acxiom Corp. announced its partnership with Pinterest that the company said will enable advertisers to measure the impact of Pinterest campaigns on in-store and online sales. Acxiom said pairing its privacy safe haven solution for matching retailer transaction data with Pinterest campaign insights will allow marketers to quantify, through a closed-loop measurement, the impact of what they spend on campaigns. ... Read More »

Publicis Groupe and Alibaba Strike Partnership

Publicis Groupe and Alibaba Group have struck a partnership to create a new Uni Desk, which is part of Uni Marketing, Alibaba’s data-powered marketing framework. The collaboration will look to benefit clients of Publicis Media, Publicis Communications and Publicis.Sapient. According to the agency, the move also reinforces its commitment to leadership in digital, data and technology. The partnership will focus ... Read More »

Acxiom Adds Targeting for Marketers on LinkedIn

Aiming to help marketers improve audience targeting, data company Acxiom on announced it will integrate its data with LinkedIn data.  Acxiom said the integration will offer opportunities to run secure, anonymized marketing campaigns on on LinkedIn, enabling marketers to build, size, segment and reach custom audiences. Through Acxiom’s LiveRamp Connect, marketers will have control of the data onboarding and distribution ... Read More »

AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising

AppNexus, LiveRamp™ – an Acxiom®company – and MediaMath announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and sellers of programmatic digital advertising to create more relevant campaigns and improve consumer experience. Additional companies initially joining the consortium are Index Exchange, LiveIntent,OpenX, and Rocket Fuel. ... Read More »

HC International posts a 114% jump in revenues

HC International, a leading online B2B information services provider in China, reported total revenues of US$277 million for the year ended 31st December 2016. That represents an impressive 114% increase of the 2015 figure.  The Group’s EBITDA was US$80 million, representing a year-on-year increase of 358%. HC International’s dilute earnings per share in the year were RMB 0.1852 (US$0.027). Management ... Read More »

Equifax awarded Domino’s Business Partner of the Year award for Marketing Services

Equifax the leading provider of credit information and analysis in Australia and New Zealand has been awarded Domino’s Business Partner of the Year award – Marketing Services. Now in its third year, Domino’s Business Partner of the Year Awards recognise excellence from business partners. Equifax was awarded for its world-class data and analytics services and the work done in helping ... Read More »

Rocket Fuel Expands Global Presence with New Prague Office Focused on Engineering

Expansion Driven by Further Developing AI And Machine Learning Capabilities for Rocket Fuel’s Predictive Marketing Platform Rocket Fuel Inc. (NASDAQ: FUEL), a leading predictive marketing platform provider, today announced the opening of an office in Prague, Czech Republic. This new location will allow Rocket Fuel to expand its global presence and leverage Prague’s diverse tech talent to build out its engineering ... Read More »

Bisnode Acquires Leading Marketing Solutions Provider Global Group

Bisnode has aquired Global Group, one of the leading full-service marketing providers for multi-channel communication for German speaking countries. Bisnode acquires Global Group as part of achieving its strategy of expanding its consumer data footprint across its European markets, as well as moving into next generation data-driven marketing services. Global Group, based in Idstein, Germany, has revenue of approximately EUR ... Read More »

Rocket Fuel 2016 Full Year Revenue Growth Flat

Rocket Fuel Inc. (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, reported Q4 2017 GAAP Revenue of $124.8 million compared to $125.4 million for the fourth quarter of 2015.  Revenue derived from North America was $101.8 million, flat with the fourth quarter last year. Revenue from outside North America was $23.0 million, down 1% from last year. Platform Solutions revenue ... Read More »

Acquisitions and Analytics Solutions Buoyed 2016 Business Information Industry Results

It is the annual report season and BIIA has captured below the segment results of some of the most prominent information providers who had released their earnings up to February 25, 2017.  BIIA publishes company results on a regular basis, complete with charts, however the reports are password protected.  We are offering this review as an encouragement for our readers ... Read More »

LiveRamp Launches Identitylink for Data Owners

Marketers Benefit from Access to Unique, People-Based Consumer Data LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the launch of IdentityLink™ for data owners. This solution allows data owners to better monetize their assets by supporting brands’ people-based marketing initiatives. In turn, marketers can leverage this data to better understand consumer preference before onboarding data into ... Read More »

Acxiom Expands Partnership with DataXu

First-of-its-kind partnership bridges the gap between television and digital audiences Acxiom® (Nasdaq:  ACXM) announced it has expanded its partnership with DataXu, a leading provider of programmatic marketing software, to allow DataXu to license its third-party data for advanced TV and analytics solutions. The first-of-its-kind partnership will allow advertisers and agencies to engage their own first-party audiences across all addressable channels, including TV, ... Read More »

Rocket Fuel Continues Shift to Platform Business with Restructuring Initiative

Rocket Fuel, one of the leading predictive marketing platform provider, announces organizational changes that are expected to accelerate its ongoing transformation into a leading SaaS-based platform solutions company. “In the third quarter of 2016, we experienced growth of 141% in our platform business, and signed our first platform agreement with a major US agency holding company.  We are continuing our ... Read More »

Acxiom and Verve Enter into Advanced Partnership

Partnership unites leaders in location-powered mobile and offline data accuracy to provide greater precision and insight in mobile activation Acxiom® (Nasdaq:  ACXM) announced it has entered into a strategic partnership with Verve™, the industry leader in location-powered mobile marketing. This partnership unites leaders in mobile advertising and offline data accuracy to allow agencies and marketers to reach consumers with greater precision, ... Read More »

Experian Marketing Services and Temelio Partner to Deploy Mosaic Segmentation in Digital Ecosystem

Experian Marketing Services and Temelio, specialist of CRM data onboarding in France, sign a technological partnership to better qualify digital audiences thanks to the Mosaic segmentation. Proposed by Experian in 29 countries, Mosaic segmentation covers more than 26 million households in France and provides accurate insight into their purchasing habits and behaviors.  This classification aggregates many socio-demographic criteria to better ... Read More »