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LiveRamp Launches Identitylink for Data Owners

Marketers Benefit from Access to Unique, People-Based Consumer Data LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the launch of IdentityLink™ for data owners. This solution allows data owners to better monetize their assets by supporting brands’ people-based marketing initiatives. In turn, marketers can leverage this data to better understand consumer preference before onboarding data into ... Read More »

Acxiom Expands Partnership with DataXu

First-of-its-kind partnership bridges the gap between television and digital audiences Acxiom® (Nasdaq:  ACXM) announced it has expanded its partnership with DataXu, a leading provider of programmatic marketing software, to allow DataXu to license its third-party data for advanced TV and analytics solutions. The first-of-its-kind partnership will allow advertisers and agencies to engage their own first-party audiences across all addressable channels, including TV, ... Read More »

Rocket Fuel Continues Shift to Platform Business with Restructuring Initiative

Rocket Fuel, one of the leading predictive marketing platform provider, announces organizational changes that are expected to accelerate its ongoing transformation into a leading SaaS-based platform solutions company. “In the third quarter of 2016, we experienced growth of 141% in our platform business, and signed our first platform agreement with a major US agency holding company.  We are continuing our ... Read More »

Acxiom and Verve Enter into Advanced Partnership

Partnership unites leaders in location-powered mobile and offline data accuracy to provide greater precision and insight in mobile activation Acxiom® (Nasdaq:  ACXM) announced it has entered into a strategic partnership with Verve™, the industry leader in location-powered mobile marketing. This partnership unites leaders in mobile advertising and offline data accuracy to allow agencies and marketers to reach consumers with greater precision, ... Read More »

Experian Marketing Services and Temelio Partner to Deploy Mosaic Segmentation in Digital Ecosystem

Experian Marketing Services and Temelio, specialist of CRM data onboarding in France, sign a technological partnership to better qualify digital audiences thanks to the Mosaic segmentation. Proposed by Experian in 29 countries, Mosaic segmentation covers more than 26 million households in France and provides accurate insight into their purchasing habits and behaviors.  This classification aggregates many socio-demographic criteria to better ... Read More »

Harte Hanks Announces CFO Transition – Robert Munden Interim CFO

Harte Hanks (NYSE: HHS), a leader in customer relationships, experiences and interaction-led marketing, today announced that its Executive Vice President and Chief Financial Officer, Doug Shepard, has resigned from the company, effective December 31, 2016, to pursue another professional opportunity. Mr. Shepard, who has served as the company’s EVP and CFO since 2007, also will provide transitional consultative services to ... Read More »

Why Account-based Marketing is a Game Changer for Japan

I caught up recently with Ichiro Niwayama, founder of Symphony Marketing, the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM, was published only last week, and has already leaped to #1 on the Amazon Japan business book list. Mr. Niwayama was kind enough to share his thoughts on where B2B marketing in Japan is headed, and why Account-Based ... Read More »

Acxiom Announces Audience Cloud for Advanced Cross-Channel Management of Acxiom Data

Self-service tool makes Acxiom data searchable and supports audience sizing, segmentation and distribution across the Acxiom digital partner ecosystem Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announced the Acxiom Audience Cloud™, a self-service tool for accessing Acxiom data that allows marketers to find the right audience for their campaigns, adjust the size, test new segments and distribute ... Read More »

Harte Hanks Completes Sale of Trillium Business

Harte Hanks (NYSE: HHS), a leader in customer relationships, experiences and interaction-led marketing, today announced the closing of the sale of Trillium Software to Syncsort for $112 million in cash. The Company used the net proceeds of the sale to retire its outstanding credit facility. Commenting on the transition, Chief Executive Officer Karen Puckett said, “We are pleased to have ... Read More »

Dun & Bradstreet Acquires Avention, the Maker of OneSource

Expands Presence & Offerings in B2B Sales Acceleration Market Dun & Bradstreet (NYSE: DNB) announced that it has acquired Massachusetts-based Avention, the maker of OneSource ® solutions. Avention provides organizations with a deeper understanding of company, contact, and market data, delivered through a robust technology platform. The acquisition positions Dun & Bradstreet as a leader in the Sales Acceleration market. The category provides Sales and ... Read More »

How to Reach Your Customers at Work or at Home

Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. With StiristaLINK, you can enhance your business contacts with a personal email address, their social media handles, postal ... Read More »

Sales and Marketing: 4 Point Plan to Partnership

Sales and marketing need to be a partnership and not a competition ─ which is good advice in any successful relationship. If you’d like to find out more about creating harmony, we suggest you read the full story by clicking on this link:  Sales and Marketing – 4 Point Plan to Partnership Submitted by Rob Eaton, Director of Sales, International, ... Read More »

Alterian Brand Re-emerges from Management Buy-out from SDL

Allows Martech pioneer to re-focus on core vision and take advantage of boom in RTIM sector Following a management buy-out of the Campaigns business unit from SDL [LSE: SDL], the leader in language translation and global content management, the Alterian brand has re-emerged as a Cross-Channel Campaign and Real Time Interaction Management (RTIM) software provider.  The new company will be privately held and headquartered ... Read More »

The State of B2B Marketing in Asia—Moving Toward Digital

While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.  A standout in the B2B marketing field is David Ketchum, CEO of the demand generation agency Current Asia, and author of Big M, little m Marketing: New Strategies for a New Asia. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. ... Read More »

Acxiom Launches Facebook Partner Categories in Japan

Acxiom announced that it has launched Facebook Partner Categories in Japan. Marketers using Facebook’s targeted advertising solution to reach Japanese consumers can now integrate Acxiom’s offline consumer behavior data and lifestyle attribute datasets into their campaigns. This solution is accessible from Facebook’s Power Editor advertising tool. Partner Categories complement Facebook’s targeting based on native user profiles and online behavior data. ... Read More »

Experian Launches Marketing Suite in India

Experian has launched its Experian Marketing Suite (EMS), an end-to-end marketing solution that enables brands to create and deliver authentic customer experiences across multiple channels, for Indian brands. EMS allows brands to identify and profile customers better, while providing added intelligence to gain a complete and current view of the customer. Paired with a flexible campaign management platform, EMS enables ... Read More »

What Kind of Online Business Idea Do You Think could be a Good Opportunity for the African Market?

Dipti Das examines the The goal of online marketing or business is to spread awareness about a business and its products or services via the Internet. Mobile applications are more popular than ever in Africa, and people are willing to pay good money for ways to manage their lives from their smartphones. Mobile applications development Company – iPad, iPhone, Android, Smart TV app development by ... Read More »