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Direct Marketing – Consumer

Acxiom in Partnership With Pinterest

Acxiom Corp. announced its partnership with Pinterest that the company said will enable advertisers to measure the impact of Pinterest campaigns on in-store and online sales. Acxiom said pairing its privacy safe haven solution for matching retailer transaction data with Pinterest campaign insights will allow marketers to quantify, through a closed-loop measurement, the impact of what they spend on campaigns. ... Read More »

Acxiom Adds Targeting for Marketers on LinkedIn

Aiming to help marketers improve audience targeting, data company Acxiom on announced it will integrate its data with LinkedIn data.  Acxiom said the integration will offer opportunities to run secure, anonymized marketing campaigns on on LinkedIn, enabling marketers to build, size, segment and reach custom audiences. Through Acxiom’s LiveRamp Connect, marketers will have control of the data onboarding and distribution ... Read More »

Acxiom Q4 Revenue Flat – Full Year 4%

Acxiom® (Nasdaq: ACXM) announced financial results for its fourth quarter and fiscal year ended March 31, 2017. Q4 Revenue was $225 million or flat compared to the fourth quarter of last year. Strong growth in Connectivity and Audience Solutions was offset by revenue declines associated with the second quarter divestiture of Acxiom Impact. Full Year Revenue was $880 million, up 4% compared to fiscal 2016 driven ... Read More »

Experian Sells Controlling Interest in Email/Cross-Channel Marketing

Experian signs agreement to sell controlling interest in Email/Cross-Channel Marketing in a further step to sharpen strategic focus Experian announces that it has signed a definitive agreement to sell its Email/Cross-Channel Marketing business (CCM) to Vector Capital. The enterprise value of CCM at completion is c. US$400m on a cash and debt free basis. Experian has agreed to divest a ... Read More »

Bisnode Acquires Leading Marketing Solutions Provider Global Group

Bisnode has aquired Global Group, one of the leading full-service marketing providers for multi-channel communication for German speaking countries. Bisnode acquires Global Group as part of achieving its strategy of expanding its consumer data footprint across its European markets, as well as moving into next generation data-driven marketing services. Global Group, based in Idstein, Germany, has revenue of approximately EUR ... Read More »

Acxiom Announces Audience Cloud for Advanced Cross-Channel Management of Acxiom Data

Self-service tool makes Acxiom data searchable and supports audience sizing, segmentation and distribution across the Acxiom digital partner ecosystem Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announced the Acxiom Audience Cloud™, a self-service tool for accessing Acxiom data that allows marketers to find the right audience for their campaigns, adjust the size, test new segments and distribute ... Read More »

Harte Hanks Completes Sale of Trillium Business

Harte Hanks (NYSE: HHS), a leader in customer relationships, experiences and interaction-led marketing, today announced the closing of the sale of Trillium Software to Syncsort for $112 million in cash. The Company used the net proceeds of the sale to retire its outstanding credit facility. Commenting on the transition, Chief Executive Officer Karen Puckett said, “We are pleased to have ... Read More »

AT&T and Time Warner Merger: Data is a Key Driver of the Deal

Media companies want U.S. to force AT&T-Time Warner to share customer data Media companies plan to ask U.S. regulators to force AT&T Inc (T.N) and Time Warner Inc (TWX.N) to share their trove of customer data if the telecom and content companies merge, fearing the combined behemoth would have an unfair advantage selling targeted mobile advertising, a handful of media ... Read More »

Direct Marketing Association Rebrands to Data & Marketing Association

The Direct Marketing Association (DMA) announced that it will rebrand to the Data & Marketing Association.  The rebrand is part of the organization’s centennial celebration for 2017. It will include a revised mission to lead innovation and business values that includes regulating and monitoring data use. The organization recently released a bevy of standards ranging from email to data, with ... Read More »

Universal Postal Union (UPU) Publishes Direct Marketing Guide for Developing and Least Developed Countries

Direct and Digital Marketing Guide for Developing and Least Developed Countries The Direct and Digital Marketing Guide for Developing and Least Developed Countries is designed to help designated operators of UPU member countries develop their direct and digital marketing services. These services can be powerful tools for boosting mail volumes and e-commerce. The latest version of the guide provides designated ... Read More »

Cerved Group S.p.A. has acquired a 70% stake in Digital Advertiser Clickadv S.r.l.

Cerved Information Solutions S.p.A. (“CIS”; MTA: CERV), parent holding company of the Cerved group has today completed – via its subsidiary Cerved Group S.p.A. (“Cerved Group”) – the acquisition of a 70% stake in Clickadv S.r.l. (“PayClick”). PayClick, founded in 2008 by Luca Formicola and two business partners, is active in the digital advertising space, and offers its clients performance-based ... Read More »

Customer Data to Drive the Majority of Sales Decisions by 2020

90% of businesses still feel they don’t have the most sophisticated approach to data and could increase sales by up to a third if their data was more accurate Businesses are increasingly aware of the revenue boosting potential of their data, with 79% stating that they see customer data driving most sales decisions by the end of the decade.  However, ... Read More »

Harte Hanks Acquires Aleutian Consulting

Harte Hanks (NYSE: HHS) announced the acquisition of Aleutian Consulting, Inc., a leading marketing consulting firm, accelerating Harte Hanks’ strategic goal of leadership in smarter customer interactions.  Purchase details were not disclosed but Harte Hanks expects this transaction to be accretive to 2016 performance. Aleutian Consulting, which will operate as Harte Hanks Consulting, provides go-to-market strategy consulting services combined with a proprietary fact-based, data-driven ... Read More »

Bernd Hirsch Appointed New CFO of Bertelsmann

Bertelsmann Group appointed Bernd Hirsch as the company’s new Chief Financial Officer (CFO). Hirsch is scheduled to take up his new position as CFO of the international media, services and education group on April 1, 2016. He will take over responsibility as CFO from Thomas Rabe, who had taken on the role on a transitional basis in addition to his ... Read More »