Home » Industry » Direct Marketing – Consumer

Direct Marketing – Consumer

Acxiom Announces Audience Cloud for Advanced Cross-Channel Management of Acxiom Data

Self-service tool makes Acxiom data searchable and supports audience sizing, segmentation and distribution across the Acxiom digital partner ecosystem Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announced the Acxiom Audience Cloud™, a self-service tool for accessing Acxiom data that allows marketers to find the right audience for their campaigns, adjust the size, test new segments and distribute ... Read More »

Harte Hanks Completes Sale of Trillium Business

Harte Hanks (NYSE: HHS), a leader in customer relationships, experiences and interaction-led marketing, today announced the closing of the sale of Trillium Software to Syncsort for $112 million in cash. The Company used the net proceeds of the sale to retire its outstanding credit facility. Commenting on the transition, Chief Executive Officer Karen Puckett said, “We are pleased to have ... Read More »

AT&T and Time Warner Merger: Data is a Key Driver of the Deal

Media companies want U.S. to force AT&T-Time Warner to share customer data Media companies plan to ask U.S. regulators to force AT&T Inc (T.N) and Time Warner Inc (TWX.N) to share their trove of customer data if the telecom and content companies merge, fearing the combined behemoth would have an unfair advantage selling targeted mobile advertising, a handful of media ... Read More »

Direct Marketing Association Rebrands to Data & Marketing Association

The Direct Marketing Association (DMA) announced that it will rebrand to the Data & Marketing Association.  The rebrand is part of the organization’s centennial celebration for 2017. It will include a revised mission to lead innovation and business values that includes regulating and monitoring data use. The organization recently released a bevy of standards ranging from email to data, with ... Read More »

Universal Postal Union (UPU) Publishes Direct Marketing Guide for Developing and Least Developed Countries

Direct and Digital Marketing Guide for Developing and Least Developed Countries The Direct and Digital Marketing Guide for Developing and Least Developed Countries is designed to help designated operators of UPU member countries develop their direct and digital marketing services. These services can be powerful tools for boosting mail volumes and e-commerce. The latest version of the guide provides designated ... Read More »

Cerved Group S.p.A. has acquired a 70% stake in Digital Advertiser Clickadv S.r.l.

Cerved Information Solutions S.p.A. (“CIS”; MTA: CERV), parent holding company of the Cerved group has today completed – via its subsidiary Cerved Group S.p.A. (“Cerved Group”) – the acquisition of a 70% stake in Clickadv S.r.l. (“PayClick”). PayClick, founded in 2008 by Luca Formicola and two business partners, is active in the digital advertising space, and offers its clients performance-based ... Read More »

Customer Data to Drive the Majority of Sales Decisions by 2020

90% of businesses still feel they don’t have the most sophisticated approach to data and could increase sales by up to a third if their data was more accurate Businesses are increasingly aware of the revenue boosting potential of their data, with 79% stating that they see customer data driving most sales decisions by the end of the decade.  However, ... Read More »

Harte Hanks Acquires Aleutian Consulting

Harte Hanks (NYSE: HHS) announced the acquisition of Aleutian Consulting, Inc., a leading marketing consulting firm, accelerating Harte Hanks’ strategic goal of leadership in smarter customer interactions.  Purchase details were not disclosed but Harte Hanks expects this transaction to be accretive to 2016 performance. Aleutian Consulting, which will operate as Harte Hanks Consulting, provides go-to-market strategy consulting services combined with a proprietary fact-based, data-driven ... Read More »

Bernd Hirsch Appointed New CFO of Bertelsmann

Bertelsmann Group appointed Bernd Hirsch as the company’s new Chief Financial Officer (CFO). Hirsch is scheduled to take up his new position as CFO of the international media, services and education group on April 1, 2016. He will take over responsibility as CFO from Thomas Rabe, who had taken on the role on a transitional basis in addition to his ... Read More »

Arvato Opens New Service Center in India

The international service company arvato (a unit of Bertelsmann) has moved into a new service center in the Indian city of Gurgaon.  arvato’s CRM division, which handles customer communications for leading companies, moved the work stations of some 1,400 employees to a new building in Gurgaon, near Indira Gandhi airport in New Delhi. arvato has been active in India since 2003.  Its ... Read More »

Outsell: Email Marketing is Dead – Long Live Email Marketing Report

Outsell, Inc., the world’s only research and advisory firm focused on media, information, and technology, released its Email Marketing is Dead, Long Live Email Marketing Report. In an age of rapidly evolving marketing automation and email applications, marketers must be vigilant about email best practices, as losing access to a customer’s inbox is a devastating prospect. In 2015, US B2B marketers ... Read More »

Harte Hanks Introduces Total Customer Discovery for Smarter Customer Interactions

Harte Hanks, a leader in developing customer relationships, experiences and defining interaction led marketing, today announced Total Customer Discovery, a first-of-its-kind solution that enables 360-degree profiles of target customers across multiple online and offline channels. Through the integration of smarter data and sophisticated insights, the Total Customer Discovery solution provides a richer customer view, enabling the delivery of an enhanced ... Read More »

Acxiom and Roy Morgan in Australian Data Deal

Data and marketing services firm Acxiom has announced a partnership with independent Australian research company Roy Morgan, helping marketers to find and target their most valuable audiences on Facebook. Roy Morgan’s data will be fused with Acxiom’s to combine off-line and online information about customers and improve cross-channel targeting. Acxiom’s datasets, compiled from more than 150 sources and covering 16 ... Read More »

Linking Data is the Biggest Challenge for Global Marketers

Annual global research identifies linkage, technology and organizational structure as the three key challenges in digital marketing Digital marketers are facing an on-going battle getting to grips with the huge amounts of data they have to work with. The biggest hurdles and key priorities for marketers this year are dependent on having accurate, enriched data, linked together in a central location ... Read More »

Acxiom Appoints Rick Erwin as President and General Manager of Audience Solutions

Acxiom® announced the appointment of Rick Erwin as President and General Manager of Audience Solutions, a newly formed division comprised of the Company’s Data and Decision Sciences assets. With over two decades of marketing services experience, Erwin, a leading voice in the field of data-driven marketing, will be responsible for driving the strategy, growth and profitability of Acxiom’s industry-leading data ... Read More »