Log In
-
-
Recent Posts
Archives
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
Meta
Category Archives: Marketing Services
Marketing Managers Look for Actionable Information
According to a recent IBM study of 1,734 global chief marketing officers, the number one marketing challenge is to turn mass amounts of available data into information that allows companies to take action. Today’s customers can shop around the globe, … Continue reading
D&B Appoints Paul D. Ballew Chief Data and Analytics Officer
Almost unnoticed and without fanfare D&B is ramping up its data and analytics capabilities by hiring Paul D. Ballew as Chief Data and Analytics Officer. He will be responsible for global data and information management, customer analytics, predictive analytics and … Continue reading
Posted in Analytics, BIG DATA, BIG DATA, Business Intelligence, Credit Scoring & Decision System, D&B, Fraud Solutions, Marketing & Sales Information, Marketing Services, Member, Member News, Risk Solutions, Uncategorized, United States, Users of Information
Tagged D&B, D&B appints Paul D Ballew Chief Data and Analytics Officer, Dun & Bradstreet
Leave a comment
B-to-B Response Databases in the USA: A Comparative Analysis
As part of ongoing research on B-to-B data sources available to marketers, this white paper evaluates the volume and accuracy of B-to-B marketing data provided by three response database suppliers. Traditionally, database “response lists”—those assembled from magazine subscriptions, trade shows, … Continue reading
Data Security in Peril: Sony Online Gaming Network Data Breach
Sony announced that customer data of 70 million of its gaming network had been stolen. Data elements affected are names, passwords, and e-mail addresses. It appears to be the largest privacy breach of its kind. Sony notified its gaming network … Continue reading
D&B Collaborates with Microsoft to Launch D&B360(TM) Solution for Microsoft Dynamics(R) CRM
D&B (NYSE: DNB) has agreed with Microsoft to integrate D&B360™, D&B’s Data-as-a-Service (DaaS) solution, with Microsoft Dynamics CRM in both on-premise and on-demand environments. D&B360 will deliver data that has been optimized for enhanced accuracy and completeness – a competitive … Continue reading
Marketing Services: How to Unearth Client Value?
Sinotrust suggest the use of the RFM approach to mine ‘gold’ in customer relationships. R = Recency, the latest purchase; F = Frequency, the purchase frequency and M = Monetary, the sum of consumption. To read the story click on … Continue reading
Posted in Marketing Services, Sinotrust
Tagged Marketing Approaches, Sinotrust Marketing Services
Leave a comment