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Yellow Pages (YP) Expands Digital Advertising Portfolio for National Brands, Announces Retargeting for Online Display

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YP, the largest local ad platform in the U.S., aims to empower advertisers to turn insights into action by applying retargeting capabilities, powered by DataXu, to its 70 million “doers” using search history to identify and connect brands with a qualified audience across the web.  YP offers retargeting for online display advertising, to enable advertisers and agencies to extend their ability ... Read More »

Salesforce.com Launches Salesforce1 Sales Reach

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The solution gives sales teams access to powerful marketing tools on the go. Salesforce.com’s Sales Reach, a new solution for the Salesforce1 Sales Cloud app, aims to help sales teams overcome those challenges by not only streamlining the process of following up with leads, but also enabling salespeople to launch their own mini-marketing campaigns without having to reach out to—or wait ... Read More »

Worldbox News:  Swiss Cross-border Businesses Get Trade Boost in China

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Businesses in Switzerland selling to China as well as Chinese-registered Swiss companies who import or export to Asia have received a landmark boost as a pivotal free trade agreement between the two countries commences.  Under the new agreement, both countries are cutting their import tariffs to boost bilateral trade, as well as reducing red tape over customs procedures. Dispute resolution ... Read More »

Experian Unveils Entity Linkage Service

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New tool helps companies increase customer retention and segmentation, and improve marketing spend Experian® launched Entity Linkage Service, a new tool designed to help companies acquire qualified commercial accounts by identifying business owners and company decision makers within their current consumer customer base. By leveraging their existing consumer portfolios, companies using the new service can maximize the full potential of ... Read More »

Country Risk Climates: Trends to Keep an Eye On

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Bulgaria – the PM has resigned, leaving the banking crisis unresolved; Ecuador – a novel effort to “replace” the dollar as legal tender; Indonesia – Jokowi is the President-elect, yet challenges conjure up the prospect of weeks of uncertainty; Ukraine – PM Yatsenyuk has stepped down, making way for elections; United States – seeking to block corporate “inversions.” CHINA: Economic ... Read More »

Alibaba.com Partners with Chinese Banks on Loan Offers

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The Alibaba Group’s B2B e-commerce subsidiary, Alibaba.com, announced a partnership agreement with seven Chinese banks to offer unsecured business loans to small and medium-sized enterprises (SMEs) from mainland China. SMEs using Alibaba’s OneTouch trade-services platform can borrow from RMB 1 million (US$161,000) up to RMB 10 million (US$1.61 million) depending on company’s prior six-month export history and creditworthiness, which Alibaba ... Read More »

Foreign Businesses in China Get Fast-track Registrations

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China’s state Ministry of Commerce (MoC) has said it will substantially relax incorporation requirements for foreign investment in the country, so Foreign-invested Enterprises can be set up more quickly and cost-effectively. The MoC made the announcement in a recent note entitled the “Circular on Improving the Examination and Management of Foreign-invested Enterprise (FIE) Approval” in which it pledged to abolish ... Read More »

Equifax Reports Second Quarter 2014 Revenues Up 5%

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Equifax Inc. (NYSE: EFX) reported revenue from continuing operations of $613.9 million in the second quarter of 2014, a 5 percent increase from the second quarter of 2013 and a 6 percent increase in local currency. Second quarter diluted EPS from continuing operations attributable to Equifax was $0.75, an increase of 2 percent from the second quarter of 2013. On ... Read More »

World Record Broadband Speed of 10 Gbps Over Traditional Telephone Lines Achieved

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Alcatel-Lucent’s Bell Labs passes Google fiber to set broadband speed record, eight times faster than the previous record – and it was done over copper land lines.  Bell Labs, the research arm of Alcatel-Lucent, has set a new broadband speed record of 10 gigabits-per-second (Gbps) using traditional copper telephone lines and a prototype technology that demonstrates how existing copper access networks ... Read More »

Malware Hidden in Chinese Inventory Scanners Targeting Logistics and Shipping Companies

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TrapX, provider of the fastest growing sensor-based HoneyGrid™ in the world, announced the discovery of a highly sophisticated, polymorphic advanced persistent malware dubbed “Zombie Zero” targeting the shipping and logistics industry across the globe. Weaponized malware was delivered into shipping and logistics enterprise environments from a Chinese manufacturer responsible for selling proprietary hardware for terminal scanners used to inventory items ... Read More »

Dun & Bradstreet Publishes Global Economic Update for 2014

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Report Reveals Recovery Amidst Risks of Continued Debt, Rising Interest Rates and Policy Gridlock in Emerging Markets  -  While long-term sentiments indicate restrained improvements, signs point to accelerating growth over the next few years Dun & Bradstreet (NYSE:DNB) announced the results of its Global Economic Update for 2014, based on deep analysis of its proprietary business data.  The report confirms ... Read More »

Standard & Poor’s May Play Ball with the US Department of Justice Concerning the US$5bn Lawsuit?

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Standard & Poor’s (S&P) may be willing to settle a 2013 civil suit with the US Department of Justice shifting its previously recalcitrant stance to a suit it characterized as a glorified revenge tactic related to a rating downgrade. BIIA had reported this case in separate posts (5bn lawsuit) According to commentary by the NACM there are reports that S&P ... Read More »

Country Risk Climates: Trends to Keep an Eye On

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Chile – the Central Bank has resumed interest rate cuts; Egypt – a preemptive rate hike to “anchor inflation expectations; Russia – consequences of the tragic passenger plane shoot-down; Turkey – slowing inflation, lower interest rates; Zambia – a rebound by the kwacha. INDIA: The new government’s first budget disappointed many who had anticipated a more aggressive turning of the ... Read More »

Australian Risk Climate: Moderate Rise in Business Demand

Overall business credit demand remained flat with an increase of  0.5% for the June quarter 2014 (vs. June quarter 2013) Decline in asset finance following peak in June quarter 2013 Growth in business loan applications particularly across Australia’s Eastern seaboard states for the June quarter 2014 The Veda Quarterly Business Credit Demand Index, measuring applications for business loans, trade credit and ... Read More »

Alibaba Reports Blackmail Attempt

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When you get blackmailed you disclose it and report it to the police.   This is exactly what Alibaba did when it was confronted by “an organized attempt of blackmail” by unnamed authors demanding $300,000 to prevent publication of negative information.  The information in question consisted of rehashed articles from the Chinese press. “When faced with utterly baseless accusation and unscrupulous ... Read More »

B2B Marketing is Falling Down on the Job – The List of Oft-forgotten B2B Marketing Imperatives

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Ruth Stevens, BIIA’s Director, recently commented on failings in B2B Marketing: I heard a horror story the other day from a consumer packaged goods executive ranting about a meeting with a vendor.  “I gave the guy an appointment, and he spent the whole time presenting his product,” she said.  “[He] never asked me a thing about my situation, and what ... Read More »