Dun & Bradstreet Joins New Salesforce Analytics Cloud Ecosystem to Integrate Best-in-Class B2B Content and Analytics
Dun & Bradstreet announced it has joined the Salesforce Analytics Cloud ecosystem to enable customers to instantly access actionable content and analytics with the Salesforce1 Platform.
Utilizing Dun & Bradstreet’s global content and analytics capabilities through the Salesforce Analytics Cloud will empower organizations to access and leverage insight from their data assets. The solution will enable companies to transform their business in numerous ways, whether it’s:
- Increasing the rate of new business capture by executing precise sales campaigns; or
- Reducing time-to-sale through more targeted outreach to prospects and customers, augmenting sales and marketing ROI; or
- Increasing lead-to-close rates, allowing users to close anytime, anywhere with powerful analytics delivered to any mobile device.
Comments on the News: “By allowing customers to consume data and insights within the Salesforce Analytics Cloud solution, businesses will benefit in a number of ways, including: greater productivity, enhanced decision-making and more powerful sales and marketing campaign ROIs,” says Mike Sabin, executive vice president and general manager, Global Alliances & Partnerships, Dun & Bradstreet. “As the exclusive provider of company information for more than 240 million businesses worldwide for Data.com, we look forward to continuing to develop powerful applications that fuse Salesforce’s best-in-class technology with Dun & Bradstreet’s global content and analytics.”
“The convergence of mobile, social and cloud computing has sparked a data revolution, and companies today must leverage data-driven insights to connect with their customers in a whole new way,” said Keith Bigelow, senior vice president & general manager, Salesforce Analytics Cloud,salesforce.com. “Salesforce Analytics Cloud is the first cloud analytics platform designed for every business user. With partners such as Dun & Bradstreet joining the Analytics Cloud ecosystem, companies can benefit from best practices and industry expertise to extend analytics for every business need, making it easier than ever for anyone to explore and share data instantly, uncover new insights and take action from anywhere.”
The power of Dun & Bradstreet and Salesforce Analytics Cloud in Action will be shown this Week at Dreamforce 2014, the World’s Largest Software Conference
Source: Owler.com
