FICO (NYSE: FICO) announced analytics-powered “Big Marketing” solutions that link predictive analytics, decision optimization and Big Data with state-of-the-art interactive customer dialogue management. The new solutions enable marketers to plan, execute and manage high-volume campaigns precisely targeted to individual customers, balancing the trade-offs between customer preference and business objectives by using advanced analytics. The first two new Big Marketing solutions are FICO® Customer Dialogue Manager, which include capabilities resulting from FICO’s acquisition of Entiera earlier this year, and FICO® Analytic Offer Manager.
Source: FICO Press Release
