Five Ways to “Get Real” With B-to-B Social Media

Posted by Joachim Bartels | Mar 1, 2012 | Marketing & Sales Information, Marketing Services, Uncategorized | 0 |

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. But the B-to-B marketers who Ruth P. Stevens talks to are still sound confused. “What should I be doing,” they ask. “What’s really worth my time?” What you want to do is get out of the hype, get real, and get results. Here’s a simple plan of attack as recommended by Ruth P. Stevens. A regular contributor to the BIIA website.

To read the full story click on the link: Ruth P Stevens 5 ways to get real with social media

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.