For Q1 of 2015, Global 5000 finished with 4,515 active records in the database. The total revenue now represented by The Global 5000 companies exceeds $58 trillion – an amazing concentration of size and buying power in one marketing database. Based on overall worldwide figures we have seen in the press, this represents about 70% of the global GDP.
During the quarter, we added 45 new companies and removed 33 others as companies merged, were acquired or in some cases, revenue fell off to where they were no longer large enough to be included. Based on recent market activity (the Kraft – Heinz merger or FedEx acquisition plans) we can expect to see the level of churn increase over the coming year. All the more reason to keep internal databases fresh & up to date.
Like any marketing database, it takes constant tending and for market planners it requires constant adjusting. This affects how you go to market, which companies to target and where to try and engage. Following the money and focusing on the big spenders requires that constant attention. This is what we aim to do with The Global 5000 database where we identify the big targets – the largest companies in the world with the biggest budgets.
We have begun a series of industry snapshots starting with the oil & energy industry where 265 of The Global 5000 companies are categorized. Please contact us if you would like more details on the snapshot data.
Thanks again for your continued interest in The Global 5000 database. To visit our web site, please go to The Global 5000
Also visit BIIA: Global 5000
