Newly created role will focus on the intersection of Account Based Marketing (ABM) and digital marketing, including programmatic advertising applications
HG Data, the leader in B2B market intelligence for sales, marketing, and analytics, today announced the appointment of John Connell to the newly created position of vice president of digital strategy. In this role, Connell will accelerate HG Data’s digital marketing offering, HG Audience, which enables companies of all sizes to identify, analyze, segment, and target prospective customers while enhancing their digital marketing and advertising efforts, including programmatic media, demand generation, and audience segmentation strategies.
Prior to HG Data, Connell spent five years as a key executive in various capacities at performance marketing technology leader QuinStreet, joining the business following QuinStreet’s acquisition of IT Business Edge in 2011. Most recently, Connell was vice president and general manager responsible for the company’s extensive B2B division, overseeing a network of over 50 media properties, including eWeek, Developer.com, and CIO Insight.
Source: CBS8.com
