Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove! And on the face of it, a real boon, because you only pay when your prospect takes the action you’re looking for—the click, the download, the purchase, whatever. But there are some potholes to consider. Let’s look at how marketers get value out of this approach to finding new customers. To read the full story click on this link: How Performance Marketing Accelerates B2b prospecting
Author: Ruth P. Stevens, eMarketing Strategy - Ruth Stevens is a director and contributing editor of BIIA
