| 1. |
Steady Growth in 2007
We forecast the overall information industry will grow 6.2 percent in 2007, to $388
billion. As in 2005 and 2006, SAS and Market Research segments will lead growth. |
| 2. |
Valuations Begin to Drop
Private equity buyers will keep bidding up prices on Internet-based businesses, while
valuations of traditional publishing properties will wane in 2007. |
| 3. |
New(s) GYMnastics
News publishers will come to grips with GYM's distribution. Expect to see more and
bigger deals in advertising (classified and display) and news and information content. |
| 4. |
IT Research Remains Stable
Gartner will continue to lead the ITTRRS segment, and its goals of less discounting and
price increases will help create a pricing umbrella favorable to all IT research firms. |
| 5. |
Market Research Grows in Double Digits
Continued innovation and M&A will be key components of double-digit revenue
growth for companies and the segment. The challenge: stay profitable while growing. |
| 6. |
STM Hot Spots Drive Growth
The top 25 companies, particularly geophysical and energy, will continue to drive STM
growth, with continued pressure on the top traditional players to maintain market share. |
| 7. |
B2B Publishers Accelerate Shift to Online
Electronic revenue's percent of total revenue will grow from 35 percent in 2005 to 40
percent in 2006, and to 50 percent by 2009. |
| 8. |
Advertisers Move Online
More than 90 percent of advertisers will use online ad media by 2008. Paid keyword
online advertising share of market will drop as advertisers demand more pay-forperformance
solutions. |
| 9. |
Search Partners with Advertisers against Click Fraud
GYM, publishers, advertisers, and auditors will establish standardized third-party audit
and certification processes to validate clicks and battle click fraud. |
| 10. |
Libraries Let Go and Embrace 2.0
Academic and public sector libraries will lead adoption of Web 2.0 thinking, letting go
of emphasis on library as place except for unique local collections and taking the library
to the user. Innovations will spill over into the corporate sector, driving Enterprise 2.0. |
