Penton’s Aviation Week, the leader in aerospace information and media, is expanding its flagship property, Aviation Week & Space Technology (AW&ST), into a multi-platform, enhanced subscription model. The full offering, in beta test now, will launch shortly.
With subscribers in 180 countries, AW&ST decided to create a timely experience that is not mostly reliant on print. Subscribers will soon also be able to have a new breakthrough digital experience that includes daily emailed newsletters, an enhanced weekly package, a mobile app and a subscriber-only website providing daily engagement, plus new ROI-driving digital formats for advertisers and customers.
Aviation Week & Space Technology, with more than 65,000 paid subscribers and more than 100,000 readers of sponsored editions, has taken advantage of its unique circulation in 180 countries to provide an experience that enables subscribers to keep abreast of the industry on a constant basis, by the week, day, hour, minute and second. Readers will determine the timing and frequency that fits their schedule instead of it being driven solely by a print and postal mail cycle.
In-depth technology, commercial aviation, space and defense coverage are core to this new product, and will be delivered via forward-looking daily eNewsletters, in-app alerts, rich media, and more. Readers will have expanded access to Aviation Week’s trusted subject matter experts, plus future enhanced content including webinars, white papers, reports and subscriber-only discounts to events and workflow data/analytics tools.
“For decades, Aviation Week & Space Technology has broken ground with its coverage of the latest in aerospace and defense technology – and now we’re leading the next level of digital innovation,” said Greg Hamilton, President of Aviation Week. “We’re listening to our customers closely – this new product will address the needs of our existing subscribers plus engage the next generation of decision-makers across the industry. AW&ST breaks leading stories and our readers deserve instant access.”
ABOUT AVIATION WEEK
Aviation Week, a division of Penton, is the largest multimedia information and services provider for the global aviation, aerospace and defense industries that has a database of 1.2 million professionals around the world. Industry professionals rely on Aviation Week for analysis, marketing and intelligence. Customers include the world’s leading manufacturers, suppliers, airlines, business aviation operators, militaries, governments and other organizations that serve this global market. The product portfolio includes Aviation Week & Space Technology, AC-U-KWIK, Aircraft Blue Book, Airportdata.com, Air Charter Guide, Air Transport World, AviationWeek.com, Aviation Week Intelligence Network, Business & Commercial Aviation, ShowNews, SpeedNews, Fleet and MRO forecasts, global maintenance, repair and overhaul (MRO) tradeshows and aerospace & defense conferences.
Source: Prnewswire.co.uk
