Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform announced enhancements to its programmatic marketing solution that combine dynamic creative capabilities with Rocket Fuel’s Moment Scoring technology, allowing travel and retail customers to not just reach the right person at the right time with the right message, but dynamically present the right products in a single ad for each consumer.
Each dynamic creative ad features the company’s new Smart Grid technology, which determines what creative elements to serve in a specific ad and how to display the content within a given ad size. Rocket Fuel’s Smart Grid helps marketers make the most of every impression opportunity by providing flexible and scalable layouts for each impression and ad format, allowing for automatic ad creation in 36 sizes, with millions of creative variations. The company’s dynamic creative solution uses unified profiles to optimize campaigns across devices, driving precise and personalized creative for every device and moment.
Internal Rocket Fuel studies found dynamic creative ads have a 44 percent higher click-through rate than static ads and customers experienced, on average, a 46 percent lower CPA. Rocket Fuel’s dynamic creative solution is currently available to all managed service customers and will be available in the DSP later this year.
Source: Rocket Fuel Press Release
