LexisNexis Verified Data on More than 6.5 Million Providers Strengthens Identity Transparency and Reduces Costs for Life Sciences Organizations
LexisNexis® Risk Solutions has expanded its health care solutions for the life sciences marketplace. The company will leverage its leading, health care provider and claims databases to improve effectiveness and efficiencies, resulting in reduced costs, competitive advantage and greater identity transparency for life sciences organizations.
LexisNexis estimates more than one-third of crucial provider information changes every year based on internal analysis of data. Between demographic changes and data entry errors, approximately 40 percent of the customer files for a typical life science company have missing or inaccurate information.
Incorrect or outdated medical provider data is a serious problem and has significant impact on regulatory compliance reporting, sales, marketing optimization and account management. More daunting is that upwards of 30–50 percent of the customer files are duplicated across internal databases, making it difficult to join together.
By leveraging its suite of data management solutions, LexisNexis can deliver data on over 6.5 million health care providers in the U.S., helping life sciences companies align their sales and marketing strategies by identifying the right providers to target.
Source: LexisNexis Risk Solutions
