Apptus Feels the Pulse of UK Online-Shoppers

Posted by Joachim Bartels | Jun 30, 2014 | APPTUS, Market Intelligence, Marketing Tools, Member News, The BIIA Network | 0 |

BIIA member Apptus surveyed more than 500 UK consumers about their current experiences of online shopping and the experience they expect to receive. Here are three statistics APptus found interesting:

88% have favourite websites that they use all the time because they have had a positive online shopping experience with them
57% will give up on a bad website and take their trade elsewhere
63% of online shoppers are more loyal to online stores that ‘remember’ them

If you would like to see the survey in full and/or have an interest in speaking to one of Apptus’s experts on the subjects, get in touch.

Source: Apptus

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.