Apptus LogoBIIA member Apptus surveyed more than 500 UK consumers about their current experiences of online shopping and the experience they expect to receive.   Here are three statistics APptus found interesting:

  • 88% have favourite websites that they use all the time because they have had a positive online shopping experience with them
  • 57% will give up on a bad website and take their trade elsewhere
  • 63% of online shoppers are more loyal to online stores that ‘remember’ them

If you would like to see the survey in full and/or have an interest in speaking to one of Apptus’s experts on the subjects, get in touch.

Source: Apptus