First RainFirstRain has added new analytics-based actions to raise the efficiency and productivity of the enterprise sales workflow within the CRM platform. Using these actions, sales professionals can convert customer analytics into the activities that increase team collaboration, improve alignment with customer strategies, and drive revenue.

With this new release, users can now do the following:  Advance sales cycles by instantly assigning critical FirstRain intelligence into an actionable Task for themselves or their team.  Inject useful context and intelligence into any account view by enriching emerging account developments using account Notes.  Improve collaboration by sharing impactful developments with their team and colleagues via Chatter or email.

FirstRain’s sales productivity actions are built on advanced analytics technology that uses advanced models and software to capture relationships among multiple factors, data points, and entities and then map them to specific customer business lines and end markets. Integrated into sales and social enterprise collaboration platforms, like and Microsoft SharePoint, FirstRain also allows users to access their customer intelligence across mobile devices, including iPads and smartphones, and email.