4INFO, a customer identity and engagement solutions company, announced general availability of its data onboarding solution to meet the market’s growing demand for smarter and more accurate cross-channel identity mapping and data onboarding. Built on the company’s proven customer identity and engagement platform, 4INFO is enabling data companies to better monetize their data in an increasingly mobile world.
The growing demand for marketers to effectively reach consumers in mobile is clear: consumers spend nearly three quarters of all digital minutes on their mobile devices and mobile ad spending is expected to more than double desktop display. Yet most identity and data onboarding solutions on the market today are rooted in desktop as a starting point for mapping people and data to devices.
4INFO is a customer identity and engagement solutions company. Born in mobile, 4INFO’s platform features the patented Bullseye ID®- a persistent match key that maps all connected devices in a household to valuable consumer data for marketing insights, targeting and measurement. With industry-leading accuracy, reach and scale, 4INFO’s platform has been proven effective by more than 450 independent measurement studies. Hundreds of brands have relied on 4INFO, including eight of the top 10 CPG companies, six of the 10 largest retailers, seven of the top 10 financial services companies, the five largest auto manufacturers and six of the top 10 pharmaceutical companies. 4INFO is headquartered in San Mateo, Calif., with offices in New York, Chicago and Detroit. For more, visit https://www.4info.com/
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