Payment fraud is an ideal use case for machine learning and artificial intelligence (AI), and has a long track record of successful use. When consumers get a call, text, email or in-app messages from their card issuer asking them to validate a transaction, or informing them of fraud on their card, they may not even suspect that behind this bit of excellent customer service are a brilliant set of algorithms.
Recently, however, there has been so much hype around the use of AI and machine learning in fraud detection that it has been difficult for many to distinguish myth from reality. At times, you might come to the conclusion that AI and machine learning have just been invented, or just been applied to payments fraud for the first time!
In this blog series, I’m going to explore the five keys to using AI and machine learning in fraud detection. The insights here are based on FICO’s 25+ years in this field, protecting billions of cards worldwide, and my own experience in fraud solution management over the last 23 years.
Let’s dig in, shall we?
Machine Learning and Artificial Intelligence in Fraud
Machine learning refers to analytic techniques that “learn” patterns in datasets without being guided by a human analyst. AI refers to the broader application of specific kinds of analytics to accomplish tasks, from driving a car to, yes, identifying a fraudulent transaction. For our purposes, think of machine learning as a way to build analytic models, and AI as the use of those models.
Machine learning helps data scientists efficiently determine which transactions are most likely to be fraudulent, while significantly reducing false positives. The techniques are extremely effective in fraud prevention and detection, as they allow for the automated discovery of patterns across large volumes of streaming transactions.
If done properly, machine learning can clearly distinguish legitimate and fraudulent behaviors while adapting over time to new, previously unseen fraud tactics. This can become quite complex as there is a need to interpret patterns in the data and apply data science to continually improve the ability to distinguish normal behavior from abnormal behavior. This requires thousands of computations to be accurately performed in milliseconds.
Without a proper understanding of the domain, as well as fraud-specific data science techniques, you can easily employ machine learning algorithms that learn the wrong thing, resulting in a costly mistake that is difficult to unwind. Just as people can learn bad habits, so too can a poorly architected machine learning model.
Because organized crime schemes are so sophisticated and quick to adapt, defense strategies based on any single, one-size-fits-all analytic technique will produce sub-par results. Each use case should be supported by expertly crafted anomaly detection techniques that are optimal for the problem at hand. As a result, both supervised and unsupervised models play important roles in fraud detection and must be woven into comprehensive, next- generation fraud strategies.
A supervised model, the most common form of machine learning across all disciplines, is a model that is trained on a rich set of properly “tagged” transactions. Each transaction is tagged as either fraud or non-fraud. The models are trained by ingesting massive amounts of tagged transaction details in order to learn patterns that best reflect legitimate behaviors. When developing a supervised model, the amount of clean, relevant training data is directly correlated with model accuracy.
Unsupervised models are designed to spot anomalous behavior in cases where tagged transaction data is relatively thin or non-existent. In these cases, a form of self-learning must be employed to surface patterns in the data that are invisible to other forms of analytics.
Unsupervised models are designed to discover outliers that represent previously unseen forms of fraud. These AI-based techniques detect behavior anomalies by identifying transactions that do not conform to the majority. For accuracy, these discrepancies are evaluated at the individual level as well as through sophisticated peer group comparison.
By choosing an optimal blend of supervised and unsupervised AI techniques you can detect previously unseen forms of suspicious behavior while quickly recognizing the more subtle patterns of fraud that have been previously observed across billions of accounts. A good example of this occurs in our FICO Falcon Platform, with its Cognitive Fraud Analytics.
Key 2 is applying behavioral profiling analytics. Watch for that post, and follow me on Twitter @FraudBird. You can also jump ahead by downloading our white paper, 5 Keys to Using AI and Machine Learning in Fraud Detection.
Source: FICO blog series