DMG Solutions, a veteran player in the multicultural media/marketing space, and Acxiom®, an enterprise data, analytics and software-as-a-service company, have entered into an agreement to launch a full suite of data-driven services under the “DMG powered by AOS™ (Audience Operating System™)” umbrella.
AOS –Acxiom’s proprietary tool created to address the marketing disconnect by accomplishing true 1 to 1 marketing at scale- will provide unprecedented reach to DMG and has already identified more than 60 million multicultural adults in the U.S. As a result of this partnership, marketers will no longer be at the mercy of sampling methodologies that have inadequately described this dynamic and growing consumer market.
DMG has been an independent multicultural marketing solutions provider for the last 20 years. While working with clients such as Exxon/Mobil, DirecTV, Novo Nordisk, Humana, Anheuser-Busch and Burger King amongst others, DMG has specialized in the Direct Response and Direct Marketing spaces. It has developed numerous proprietary multicultural management tools for its roster of clients.
About: DMG is one of the largest independent, minority owned Media/Marketing Solutions providers in the multicultural space working with some of the largest corporations in the US on National programs for the last 20 years. Their results driven approach sets them apart from other multicultural marketplace providers, and has allowed them to create a unique set of proprietary performance measurement and enhancement tools and approaches that drive measurable, results centric, client programs. As the marketing and advertising landscape evolves and changes with incredible speed, DMG is well equipped with top level senior executives from some of the top technology, media, agency, client, and research organizations in the world. DMG’s management team has proven quick to adapt to new market conditions to keep their client’s marketing/media initiatives performing successfully, regardless of market conditions.
Source: IReachcontent.com/news
