Acxiom Corporation (Nasdaq: ACXM) today announced that company leader Charles D. Morgan and Bill McDermott, President and CEO of SAP Americas, unveiled how the two companies intend to jointly market Acxiom’s success in delivering a single, accurate, real-time customer view within SAP’s market-leading multi-channel CRM solution, mySAP™ Customer Relationship Management (mySAP™ CRM). SAP clients and prospects can leverage Acxiom’s AbiliTec® customer data integration technology and InfoBase® products, which provide the largest collection of U.S. consumer information available in one source. By combining Acxiom’s rich consumer content with SAP’s world-class marketing and sales functionality, customers will be able to maximize their marketing and sales dollars while strengthening their most valuable asset – the relationship with their customers.  Source: Joint press release July 27, 2006

BIIA Newsletter September – 2006 Issue