Partnership unites leaders in location-powered mobile and offline data accuracy to provide greater precision and insight in mobile activation
Acxiom® (Nasdaq: ACXM) announced it has entered into a strategic partnership with Verve™, the industry leader in location-powered mobile marketing. This partnership unites leaders in mobile advertising and offline data accuracy to allow agencies and marketers to reach consumers with greater precision, insight, and location-informed relevance across mobile devices.
This level of partnership is one of only three such integrations at Acxiom. Verve will be added to Acxiom’s publisher partner ecosystem, allowing Acxiom clients to integrate Verve’s proprietary location intelligence and premium app publisher network into campaigns. And, Verve clients will be able to make location-mobile media investments on the Verve platform using Acxiom third-party data optimized by Acxiom’s AbiliTec® identity resolution technology. AbiliTec helps better resolve variations of customer identity over time by unifying online and offline data from disparate sources.
About Verve™:
Verve is a location-powered mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes. The company’s proprietary location intelligence, patented technology, premium inventory, and analytics capabilities empower marketers to identify, reach and engage consumers with compelling advertising experiences. Headquartered in New York City, Verve has offices in San Diego, Washington, D.C., Chicago, San Francisco, Los Angeles, Denver, Detroit, London, Eastern Europe, India, and Southeast Asia. For more information, please visit www.vervemobile.com.
Source: Acxiom Press Release
