New Platform Helps Advertisers Unleash the Value of First Party Data to Improve Audience Reach
Acxiom® announced a strategic partnership with Weibo Corporation (Weibo), China’s leading social media platform. As part of the relationship, Weibo will leverage the Acxiom Audience Operating System® (AOS ®) to deliver greater digital marketing efficiency to its advertisers in a privacy-compliant way via Acxiom’s data privacy protection technology.
AOS allows marketers, agencies and publishers to plan, buy and optimize audiences across channels, devices and applications with precision and scale. This breakthrough technology will allow Weibo to achieve more accurate data matching and analysis, improved ROI and greater value for its customers. Acxiom Safe Haven™ capability removes PII and replaces it using anonymized storage of contact history to support expanded analytics in a privacy-compliant way. This unique approach to “data hashing,” along with decades of leadership and best practices experience in data security and compliance around the globe, has established Acxiom as an industry leader, particularly among the world’s largest financial services providers.
About Weibo
Weibo is a leading social media platform for people to create, distribute and discover Chinese-language content. By providing an unprecedented and simple way for Chinese people and organizations to publicly express themselves in real time, interact with others on a massive global platform and stay connected with the world, Weibo has had a profound social impact in China.
Source: Businesswire.com
