Acxiom Announces Audience Propensities™

Posted by Joachim Bartels | Mar 8, 2013 | Acxiom, Analytics, BIG DATA, Marketing Tools, Platforms / Workflow Tools, SaaS (Software-as-a-Service), Software Services, Uncategorized, United States | 0 |

The essential purchase, media and lifestyle propensities tuned by industry

Acxiom® (NAS: ACXM) , an enterprise data, analytics and software-as-a-service company, today unveiled Audience Propensities™, a portfolio of over 3,000 statistically-validated propensities for 13 industries, that enable marketers to more scientifically select media and more efficiently reach their intended audience.

Mined from a broad cross-section of data, Audience Propensities offers rich insight into potential spending, in-market timing, brand affinity, media consumption and shopping behavior – all tuned to specific vertical markets. While other big data analytics focus on what was, Audience Propensities focuses on what is likely to be. The result is more effective marketing, higher profitability and a superior customer experience.

Click here to learn more about Audience Propensities.

Source: Dailyfinance.com

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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