Partnership gives financial services clients access to additional data sources that can improve marketing results, reduce fraud and boost ROI

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, has announced a new partnership with Demyst, the leading external data marketplace for financial institutions. This data solution will allow financial services companies to easily find and evaluate data from hundreds of high-quality data sources to improve marketing effectiveness, reduce fraud and improve data governance and compliance.

This partnership combines Acxiom’s fifty years of expertise in ethical data use and customer data management with Demyst’s long history of bringing high value emerging data sources to leading financial institutions. The result is a customer data management platform that allows Acxiom financial services clients to accelerate their data discovery, analytics and mobilization efforts across the ecosystem of emerging data use cases throughout the entire customer lifecycle, without the costs and integration requirements associated with onboarding new data suppliers.

For more information about Acxiom’s strategic partnership with Demyst, visit www.acxiom.com/demyst

About Demyst

Demyst is the leading external data marketplace and helps data scientists tap into the explosive growth of emerging alternate data. The company’s service enables rapid data evaluation and use in partnership with many of the world’s leading data providers. Demyst has offices in New York, Singapore, Hong Kong, and Melbourne. Find out more at demyst.com.

Source:  Acxiom Press Release