Acxiom(R) Corporation (ACXM) announced a partnership with Return Path to integrate Return Path’s advanced email deliverability tools into the Acxiom Impact-X(TM) Email solution suite. Acxiom, which recently received a perfect score for email delivery monitoring in the Forrester Wave(TM): Email Marketing Service Providers, Q4 2009, will work closely with Return Path to ensure that its clients continue to benefit from Acxiom’s history of optimal inbox placement. New capabilities include sophisticated and flexible inbox placement reporting and the ability to preview email rendering on more than 50 of the most popular regional, global and mobile email ISPs.

Acxiom’s Impact-X Email is recognized as an industry leading platform, known for its ability to manage and deploy highly targeted and measurable email campaigns, globally. With the industry’s most complete email product and service offering, Impact-X Email allows clients and their account teams to design, send, analyze and optimize electronic marketing communications from a single platform. Together with Return Path, this solution provides the advanced email deliverability capabilities that define success for many of the world’s top brands. These include access to deliverability data campaign level to ensure clients’ email campaigns are performing as expected and proactive steps to help clients that experience reputation problems or delivery failures.  Source: Marketwatch.com

BIIA Newsletter July I – 2010