Acxiom Appoints Jeremy Allen as President of Marketing Services

Posted by Joachim Bartels | Jul 18, 2015 | Acxiom, Digital Marketing, Information Professionals on the Move, Marketing & Sales Information, United States | 0 |

Allen will manage and “reinvigorate” the company’s marketing services, a $445 million division, Acxiom said in a statement.

Allen has more than two decades of enterprise marketing experience in leadership roles at Nielsen and McKinsey. In his most recent position as executive vice president of the marketing effectiveness division, he led turnaround revenue growth in three years.

Allen earned a master’s degree in business administration from Harvard University and holds a bachelor’s degree in economics from Morehouse College. He will be based in New York and report to Chief Executive Officer Scott Howe. Allen’s appointment completes Acxiom’s new divisional structure.

Source: Arkansas Online

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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