Acxiom® announced the appointment of Rick Erwin as President and General Manager of Audience Solutions, a newly formed division comprised of the Company’s Data and Decision Sciences assets. With over two decades of marketing services experience, Erwin, a leading voice in the field of data-driven marketing, will be responsible for driving the strategy, growth and profitability of Acxiom’s industry-leading data and recognition products and services.
Prior to Acxiom, Erwin served as President of the Consumer Insights and Targeting Division of Experian Marketing Services for 10 years. During his tenure, he led the turnaround and growth of seven legacy data and analytics businesses, and helped establish the company as a leader in the digital marketing space. Erwin also held a number of senior management positions during his 12-year career at RR Donnelley. He currently serves on the board for the Direct Marketing Association, Chicago Youth Centers, Shedd Aquarium and RevSpring, Inc. Erwin will report to Scott Howe, and will be based in Redwood City, California.
About: Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuse trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com.
Source: Acxiom Press Release