Robust Data Bundle Equips Providers and Payers with Unique Insights and Indicators to Enhance Patient Engagement

Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, announced its Patients Insights Package, a new data offering that delivers unique patient insights to providers and payers about the communities they serve.  An addition to Acxiom’s extensive Healthcare Solutions portfolio, the Patients Insights Package delivers the ethically sourced data foundation to enable more effective targeting and engagement with prospective patients.

The Patients Insights Package consists of more than 100 attributes and provides key health-related insights, including lifestyle behavioral insights, demographics and health indicators on the patient community. Leveraging third-party consumer data and insights provides a holistic understanding of prospective patients, allowing providers, payers and those in the life sciences sector to ensure campaign messages are relevant and personalized so they can better connect with prospective patients in their communities.

The evolution toward value-based care is well underway. In order to succeed in the new patient-centered paradigm, while minimizing risk, organizations must have a complete view and understanding of their audiences. Acxiom’s Patients Insights Package equips those at the forefront—payers and providers—to effectively leverage rich third-party consumer data and insights to better engage prospective patients.

Acxiom further strengthened its commitment to ethical data use in the healthcare industry when it achieved HITRUST CSF certification for key parts of its data processing architecture last year. Acxiom Healthcare Solutions enable patient-driven experiences, allowing clients to harness the power of data to strengthen connections and determine identity in a privacy-compliant way along the continuum of care between patients, providers and payers. By protecting patient identity across the ecosystem, Acxiom helps organizations engage in secure and relevant patient interactions. The portfolio provides a wide-ranging suite of offerings and services focused on solving critical healthcare challenges.

Source: Acxiom Press Release