Acxiom LogoAppoints Recognized Leading Executives to Drive Growth of Global Analytics and Consulting Business, and Award-Winning Digital Impact;  New leader for West Coast Also Named

Acxiom® announced three strategic hires, further strengthening its executive bench.

  • Peter Davis joins as group vice president, global consulting and analytics.  He joins Acxiom from BCG consulting and also served as an advisor for McKinsey. Additionally, Davis held senior positions at Booz Allen and Merrill Lynch and was President of McGraw Hill – Education, a $2.7BN business with over 6,000 employees worldwide
  • Chris Polishuk as group vice president West Coast. Chris Polishuk is a former Acxiom executive that is returning to the company to lead the West Coast business.  In this role, he will be tasked with client management, revenue and profitability for Acxiom customers in that region. This includes new client acquisition and existing customer management, as well as leading a team of sales and account management VPs and their respective teams.
  • David Bonalle joins the group as head of Digital Impact. Bonalle came from BNY Mellon where he was a managing director and the head of big data. Previously he served as executive vice president and head of marketing and client insights for KeyBank. Prior to KeyBank, Bonalle spent 14 years at American Express where he worked in both the card issuing and merchant businesses for client accounts such as Google, Yahoo, Pay Pal and Amazon, as well as developed an innovative new product that earned more than 30 patents.

“Transformational 1:1 marketing platforms and innovative measurement analytic tools like the Audience Operating System® (AOS®) and the Big Data Environment, require strong leaders to drive the rapid pace of innovation,” said Nada Stirratt, chief revenue officer at Acxiom. “We are thrilled to welcome David, Pete and Chris and equally excited about our company’s ability to attract such smart and talented individuals with both deep industry expertise and clear alignment with our vision.”