Acxiom in Partnership With Pinterest

Posted by Joachim Bartels | Jun 27, 2017 | Acxiom, Digital Marketing, Direct Marketing - Consumer, Market Intelligence, Marketing & Sales Information, Marketing Tools, Pinterest, United States | 0 |

Acxiom Corp. announced its partnership with Pinterest that the company said will enable advertisers to measure the impact of Pinterest campaigns on in-store and online sales.

Acxiom said pairing its privacy safe haven solution for matching retailer transaction data with Pinterest campaign insights will allow marketers to quantify, through a closed-loop measurement, the impact of what they spend on campaigns. Acxiom will also generate lift reports that maintain objectivity and ensure privacy compliance.

Pinterest has 175 million monthly users around the world; 68 percent of U.S. women ages 22-54 use the platform, and 40 percent of new users are men, according to a news release.

Source: Arkansasbusiness.com

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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