Acxiom Corp. announced its partnership with Pinterest that the company said will enable advertisers to measure the impact of Pinterest campaigns on in-store and online sales.

Acxiom said pairing its privacy safe haven solution for matching retailer transaction data with Pinterest campaign insights will allow marketers to quantify, through a closed-loop measurement, the impact of what they spend on campaigns.  Acxiom will also generate lift reports that maintain objectivity and ensure privacy compliance.

Pinterest has 175 million monthly users around the world; 68 percent of U.S. women ages 22-54 use the platform, and 40 percent of new users are men, according to a news release.