Remains an Independent Company Operating Under Acxiom Brand
Acxiom LLC, the data foundation for the world’s best marketers, announced that the acquisition of Acxiom by Interpublic Group (NYSE: IPG) is complete. Acxiom will operate as an independent company under the Acxiom brand led by co-presidents Dennis Self and Rick Erwin. Transaction details can be found in IPG’s press release.
Acxiom will continue to offer the broadest set of marketing data and service offerings in the industry for helping brands, their agencies, and their technology partners navigate the complexity of creating exceptional experiences across every consumer touchpoint. Acxiom’s nearly 50 years of expertise and leadership in ethical data use will continue to be a differentiator in this era where consumers expect – and regulations increasingly demand – accountability, transparency and choice in how consumer data is used.
In a world where everything is becoming data-driven, Acxiom is committed to maintaining open and neutral solutions for the entire marketing ecosystem, helping to make every technology platform better by providing access to more data in a secure and privacy-conscious manner.
Consumers expect consistent, relevant, personalized experiences across all channels, and the way for marketers to deliver that great omnichannel experience is to unify their marketing and advertising at the data layer. “Acxiom’s Open Garden approach makes that possible, as does our commitment to working with players across the ecosystem, including data partners, agencies, publishers, platforms and technology providers,” said Self. “When the data layer is unified, a brand’s marketing and advertising is optimized to deliver exceptional customer experiences throughout the customer journey.”
Source: Acxiom Press Release
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