Acxiom has appointed former Microsoft advertising exec Scott Howe as CEO and President, replacing John Meyer who resigned earlier in the year.

Howe joins Acxiom from ‘King of the Web’, a firm he founded to develop online games, with a focus on user-generated content and social media connectivity. Before this, he was Corporate VP, Advertising & Publisher Solutions at Microsoft, where he had product responsibility for online ad technologies and emerging digital media businesses.

Earlier in his career, he was President and founder of online ad network aQuantive, which was later acquired by Microsoft, and before this he held senior roles at Avenue A | Razorfish and The Boston Consulting Group.

According to a Acxiom spokesman the Acxiom Board had unanimously selected Howe because of his experience in blue-chip professional services and global online advertising, as well as his track record in profit growth, client service and corporate leadership.

Source: Market Industry Research Online