Acxiom and GSTV Partner to Measure Impact of Video Advertising at Fuel Stations Nationwide. People-based measurement solution enables advertisers to evaluate spend and leverage insights for future campaigns
Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, announced its partnership with GSTV to provide advertisers with people-based measurement that will effectively quantify the impact of video advertising delivered through GSTV.
The partnership leverages Acxiom’s leading analytics practice and identity resolution technologies to connect audiences and transaction data in a privacy-compliant Safe Haven® environment for analysis of fuel station video advertising campaign performance. This solution allows marketers to better understand GSTV audiences to optimize campaign messaging and targeting decisions that ultimately enhance consumers’ experiences with the brands they love.
The partnership helps brands and advertisers manage the complexities of marketing measurement at the individual level, enabling more acute insights. Acxiom Analytics provides a comprehensive set of capabilities for thorough measurement of GSTV campaigns, including robust reporting and incremental lift analysis, increased speed to insights and greater opportunity for campaign optimization via this direct channel.
GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. GSTV’s convenience and fuel partners include leading retailers like 7-Eleven, Arco, BP, Circle K, Chevron, Conoco-Phillips, Exxon-Mobil, Gulf, KwikTrip, Marathon, Speedway and Sunoco.
Source: Acxiom Press Release