Helps health insurer further advance their consumer engagement capabilities

Acxiom® (Nasdaq: ACXM), developed a full-scale direct-to-consumer marketing program for Wellmark, Inc. , doing business in Iowa and South Dakota as an independent licensee of the Blue Cross and Blue Shield Association .

Acxiom will help Wellmark assess, understand and execute within the consumer marketplace as it relates to their focus and innovation surrounding consumer engagement by providing data and campaign management expertise and collaborating on analytics and performance reporting into 2016. The solution will include a wellness engagement strategy and acquisition and renewal campaign efforts.

Source:  Acxiom