Acxiom® (Nasdaq: ACXM) announced that it has entered into a definitive agreement to acquire privately held LiveRamp, a leading service for onboarding customer data into digital marketing applications, for approximately $310 million in cash.
Through the acquisition of LiveRamp, Acxiom will expand its capability to bridge the gap between offline data and the rapidly growing universe of online marketing applications with better matching, more connectivity and faster onboarding. Acxiom is committed to maintaining an open and neutral onboarding service for the entire marketing ecosystem, helping to make every technology platform better by providing access to more data in a private and secure manner.
Financial Impact of the Proposed LiveRamp Acquisition: Total consideration is $310 million in cash. The transaction, which is subject to customary closing conditions, is expected to close mid-summer. The acquisition will be dilutive on both a GAAP and non-GAAP basis.
About LiveRamp: LiveRamp is a leading service for onboarding and delivering customer data to digital marketing applications. By connecting nearly 100 disparate application providers, LiveRamp helps the world’s leading brands use their data to run more efficient, personalized marketing campaigns. For more information, please visit www.LiveRamp.com.
Source: Acxiom
