McGuinness Appointment Signals Strong Momentum for LiveRamp, Further Supports Onboarding Capabilities and Data-Driven Marketing Growth and Adoption

LiveRamp™, an Acxiom® company, announced it has hired Luke McGuinness as head of Data Partnerships. In this role, he will broaden LiveRamp’s network of partners and help companies successfully onboard their data assets into the marketing ecosystem.

McGuinness–an experienced leader in business development and partnerships with a focus on audience development, data, measurement and analytics–will work with industry-leading data companies to onboard their data into LiveRamp’s extensive partner network in a manner that is consistent with Acxiom and LiveRamp’s ethical use of data and consumer privacy practices.

Previously, McGuinness served as senior vice president of data and product strategy at Collective, where he led global data and measurement initiatives, specifically focused on proprietary multi-screen advertising products. His responsibilities included business development, partnership management, product operations and data innovation.
Prior to Collective, he served as vice president of data and partnerships at Experian’s Hitwise business, where he had strategic and operational responsibility for data acquisition, partner management, data enhancement, strategic partnerships and other business development activities. He holds a JD degree from Fordham University School of Law.

Source: Acxiom Press Release