US Software giant Adobe has announced enhancements to its analytics and segmentation tool ‘Adobe Discover’, which is part of its Digital Marketing Suite. The new features include cross-visit analytics.
The new analytics allow the user to trace the customer journey over multiple visits on an individual brand’s or product’s sites, giving the marketer a more complete view of the overall visitor experience. The product also gives more insight into why visits are not converted to purchases, and includes enhancements to the data manipulation and reporting features.
Source: Daily Research News Online