Various sources have reported Adweek, a leading publication focused on the advertising industry, will soon launch an Indian edition. The magazine has been published continuously for over 30 years and targets advertising, marketing and media professionals. In India, Adweek will be published under license by Paprika Media, a subsidiary of the Essar Group, which also publishes Time Out in India. Paprika Media reportedly recently signed the licensing agreement with Dutch media conglomerate VNU. Adweek will compete with Haymarket’s Indian edition of Campaign and two local titles, Brand Reporter and Impact.
Source: Business Standard article; Courtesy Business Strategies Group, www.bsgasia.com
