Alibaba Acquires Controlling Interest in Digital Marketing Company AdChina

Posted by Joachim Bartels | Jan 20, 2015 | Alibaba, Digital Marketing, Digital Media, Online Media - Buyer - Seller Platforms, Ownership Changes of Information Companies | 0 |

Alibaba Group Holding Ltd announced it had bought a controlling stake in online marketing company AdChina, an investment aimed at bolstering its advertising business.

Alibaba did not close the size of the deal or the stake it would take in AdChina, a Shanghai-based firm founded in 2007. The internet marketing firm, which generated $51 million in sales in 2011, had filed for a $100 million initial public offering in Feb. 2012, but pulled the listing a year later.

Source: The Economic Times

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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