In addition to global market expansion and penetration into China’s underserved rural market, Alibaba Group plans to bolster its already strong presence in China’s biggest cities. “Global import, rural e-commerce, and top-tier cities are the three key battlefields for Alibaba in 2016,” said Daniel Zhang, CEO of Alibaba Group. The three-prong expansion strategy is called “Alibaba everywhere”.
The company’s first move is to add Beijing, China’s capital, as a second headquarter. The company has been bolstering its Beijing operations, such as online sale of groceries and consumer electronics. The new HQ will be Alibaba’s gateway to better serve some 400 million people in northern China.
Source: Business Strategies Group Hong Kong – www.bsgasia.com