Hangzhou, 7th August: Alibaba.com launched its first, major marketing campaign in the U.S. This effort is part of the company’s strategy to further diversify its user base outside of China. A scaled-down version of the campaign, using the slogan “Find it. Make it. Sell it.” will also be used in Europe and the Middle East.

The US$30 million marketing campaign features TV, print and online advertisements as well as training videos, contests and events designed to raise the company’s profile in the U.S. The Wall Street Journal reports that Alibaba.com’s U.S office in Santa Clara, California now has a staff of 17 up from five last year.

Source: Wall Street Journal article  –  Courtesy BSG Hong Kong

BIIA Newsletter September 2009 Issue