Alibaba.com has recently released its end-of-year statistics related to fraudulent activity on its online platform. According to Alibaba, the number of fraud complaints lodged in the fourth quarter of 2012 against Alibaba.com Gold Suppliers (i.e. paid users) was down approximately 60% compared with the same quarter in 2011.
Alibaba.com has launched a series of anti-fraud measures since February 2011 when its former CEO and COO were forced to step down as a result of an internal fraud investigation. Alibaba reported 190 Gold Suppliers were ejected from Alibaba.com as a result of fraudulent activity in 2012, compared with 419 in 2011 and 2,024 in 2010. See previous BIIA post.
Source: Business Strategies Group Hong Kong – www.bsgasia.com