China Eastern Airlines, a leading carrier in China, has formed a strategic alliance with Alibaba Group’s Alipay and Taobao subsidiaries to expand China Eastern’s capability to serve more customers through e-commerce.  Under the alliance, Alipay will provide online payment support for ticket sales on the China Eastern website (  China Eastern will also launch a flagship store on Taobao’s Taobao Mall to sell tickets directly to customers for all domestic flight routes. 

This alliance highlights the macro trend of multinational companies turning to e-commerce to provide greater convenience to existing customers as well expand its customer base.  China Eastern Airlines is the latest of the many major companies turning to Taobao Mall and Alipay to grow their businesses and better serve customers across China.  Source:  Alibaba Group Press Release

BIIA Newsletter February 2010 Issue